PARIS, July 16, 2013 /PRNewswire/ -- At a time when the strategy of 5-star hotels is to secure customer loyalty to their brands and limit their exposure on third-party sites, the American provider Room 54 has succeeded in compiling the biggest selection of luxury hotels ever made available to professionals through one single link: www.room54.com
In partnership with one of the world leaders of the hospitality industry, The Overseas Leisure Group, the team at Room 54 has gotten the luxury hotel industry to accept the principle of being clustered on a specialized website into leading brands and grand hotels, and in some cases even including boutique-hotels whose secret is still closely guarded.
According to sales representative Marie Plenecassagne, it's a double challenge: "The challenge was to get the reference for the hotel and negotiate an allotment that's big enough to ensure immediate availability, with instant issuance of the voucher. As in the traditional mass market hotel industry, there are now no more barriers to prevent a professional, absolutely anywhere in the world, from making an immediate sale at a preferential rate reserved for players in the tourism industry."
At Room 54 you will find all of the prestigious brands, such as Four Seasons, Mandarin Oriental, Aman Resorts, St Regis, Peninsula, and Ritz Carlton, as well as hotels in the "lifestyle" category, where service has not been compromised for the sake of fashionable effect. Most of these brands have also decided to team up with Room 54 by financially supporting the marketing of the release.
This tool, which is designed to optimize agency profits and productivity, is dedicated to simple reservations: hotel, or hotel plus transportation – with the special feature of instant purchase.
The 2013 agenda for the release presents the following timetable for making destinations available:
- June 1st – North America (USA, Canada, Mexico) and the Caribbean
- October 1st – Africa
- November 1st – Europe
- December 1st – Asia
To make the first reservations at extremely competitive prices, agencies or Tour Operator candidates should register online.
+33 426 005 764
SOURCE Room 54