LONDON, June 7, 2011 /PRNewswire/ --
Travel trade media brand TTG has relaunched with a new magazine, a rebranded new website and a new strapline 'The Business of Selling Travel' - with the ambitious aim of making itself relevant to every travel seller in the UK.
Backed by parent company UBM, TTG (Travel Trade Gazette) becomes one of few B2B magazines to get serious investment behind it in 2011, thanks to the nature of a business where many of its core readers - travel agents - do not have access to the internet during the working day.
Switching away from a news-led cover to a picture-led cover for the first time in its 58 year history, TTG has a new range of print content aiming to appeal to people selling travel at every level - travel agents, call-centre staff, online experts - as well as tour operators, and other businesses within travel.
At the same time its new website ttgdigital.com, developed by B2B online specialists Abacus eMedia, offers a range of business-building and informative content tailored for the market - ranging from fast-moving news to an innovative digital travel brochure showcase. Key features on the site include:
- TTG TV, a video service developed in partnership with Exposure 4
- TTG Knowledge, web-based training courses for travel sellers developed by Online Travel Training
- TTG Travel Pro - a paid-for series of destination guides which travel sellers can download, adapt and email to their own customers.
Daniel Pearce, editor of TTG, said: "Months of research with travel sellers and advertisers has seen TTG draw up a new perspective on the business of selling travel. And a strategy that pushes across every part of our portfolio: print, website, mobile, virtual events, social media, face-to-face events and bespoke solutions for the industry.
"Travel agents remain our core audience - from front desk travel sellers looking to grow their careers to managers looking to grow their business - but in an industry that is as broad as travel it would be foolish not for us to broaden our appeal. We look forward to further developments in the months to come."
Notes to Editors:
1. About TTG Media
TTG Media is dedicated to providing travel sellers the tools to successfully help them in the business of selling travel. TTG Media's portfolio includes print, website, mobile, virtual events, social media, face-to-face events and bespoke solutions for the travel industry, reaching tens of thousands of travel professionals every week.
For more information, go to http://www.ttgdigital.com
2. About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to http://www.ubm.com
SOURCE TTG Media