Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

FIFA Whistleblower Launches Inside Story About FIFA World Cup Bids 2018 and 2022


News provided by

Powderhouse Press

24 Jan, 2018, 18:22 GMT

Share this article

Share toX

Share this article

Share toX

Former senior executive with the Australian World Cup bid team, Bonita Mersiades, launches 'Whatever It Takes' the first book written by an insider that exposes what went on from inside a bid team, as well as the intriguing story that emerged afterwards

LONDON, Jan. 24, 2018 /PRNewswire/ -- A former senior executive with the Australian World Cup bid team, Bonita Mersiades, has launched 'Whatever It Takes', the first book written by someone from within one of the bid teams.

The book lifts the lid on how a bid for the world's single biggest sporting event, the FIFA World Cup works from the inside -- an inside that involves what is recognised today as the murky goings-on of world football administration.

This image opens in the lightbox
FIFA Whistleblower Launches Inside Story About FIFA World Cup Bids 2018 and 2022

It's the inside story of a losing bid team and the characters around it, as well as a look at how the 'FIFA Way' -- a term dubbed by former US Attorney-General Loretta Lynch -- works. 

Part memoir, part extensive research and investigation, Mersiades has spoken to many leading figures in world football including former FIFA President, Sepp Blatter, as well as drawn on her own experience, recollections and material. 

The book dives deep into the murky role of consultants and officials. It is a first hand, personal account of the author's two years working on the Australian bid, and her efforts over the last eight years to further uncover the truth about this aspect of the not so 'beautiful game'.

The book brings to light for the international football community, many startling new revelations:

  • Former British spook, and compiler of the Trump Russian dossier, Christopher Steele was the lynchpin between the FBI and the IRS and award-winning British author, and bête-noir of FIFA and the IOC, Andrew Jennings that led to the initial prosecutions.  
  • Sepp Blatter told the author he and the former Emir of Qatar had an arrangement that the Qatar 2022 World Cup would be safe if Mohamed Bin Hammam did not run for the FIFA Presidency.
  • Blatter, who supported the US bid for the 2022 World Cup -- but who claims he was Australia's single vote in the first round -- called President Obama to let him know that key votes controlled by Michel Platini had shifted to Qatar.
  • When Australia crashed-out of the bid race after spending almost $50 million of Australian taxpayers' money, the billionaire head of Australia's FA, Frank Lowy, spent millions of dollars trying to get the World Cup taken off Qatar. This involved high-level investigators, including the former deputy director of operations of the CIA. 
  • Australian payments to their three international consultants were likely to include payments to then FIFA Executive Committee member, Franz Beckenbauer.
  • Blatter told the author that Australia was "never" going to win the bid as they were not competitive commercially.
  • When Qatar realised they were not commercially competitive with the USA for 2022, they took steps to become so. Qatari corporations also promised additional payments to FIFA on broadcast rights and to double the value of any sponsorships on offer.
  • The former Chairman of the English FA, Lord David Triesman, wanted to withdraw from the bidding race when he held serious doubts about the likelihood of England winning, but was talked into remaining by the then FIFA CEO, Jerome Valcke, as he realised an England World Cup would be commercially successful. 

Speaking at the launch in London today, Lord Triesman, former head of the English FA and Chairman of the England 2018 bid until his departure in May 2010, said:

"We still have problems with corruption in world football and FIFA looks as secretive as it has ever been. The culture of corruption goes back at least 45 years, with people profiting significantly out of a sport that has the potential to generate vast sums of money. Whenever someone is asked to look into any allegations in detail, within a short period of time they are either fired, or someone else is given the responsibility. If we don't achieve a fundamental change in culture at FIFA, then we will never see meaningful reform. There hasn't been the will from governments to resolve this matter, and we should not expect football authorities to do it to themselves - that's turkeys voting for Christmas. Both the author and I know first-hand that speaking out can be a painful process, but all football fans owe Bonita a debt of gratitude for working hard to unearth the truth and keep this important matter on the agenda." 

Bonita Mersiades, the author, said: 

'I wrote the first draft of this book seven years ago partly as a cathartic exercise to work through what I had experienced. I am passionate about football and care for its future. But I believe football will only  advance if it learns to deal with its past. A key part of that is what went on in the World Cup bidding process. While Russia and Qatar emerged as winners, all of us -- bidders, football officials, players, fans, broadcasters and sponsors -- before and after, were diminished by what happened. Football deserves better. FIFA has implemented some reform but the reality is football, its structures, and its murky ecosystem need significant change. I hope this book, by shining more light on the FIFA way, encourages everyone to continue to demand the change we need.' 

Damien Collins MP was also in attendance at the launch and issued his support for the ongoing need for change within football.

All of the author's proceeds from the book will go towards the Pararoos, Australia's Paralympic football team. 

'Whatever It Takes' is published by Powderhouse Press and is available in good bookstores and online.

About the Author

Bonita Mersiades is a former senior executive with Football Federation Australia, which included the Australian bid team, until she was sacked in controversial circumstances ten months before the vote. She had worked previously in football in other roles including operations manager of the men's national team, the Socceroos. She also had an extensive career in government, including a decade as a senior executive principally in health and education.

About the Publisher

Powderhouse Press is a small US publisher focused on the genre of anti-corruption and whistleblowing. 

Additional Materials

A series of clips suitable for online streaming, broadcast use, and radio are contained in the below links. The clips contain interviews with the author, Bonita Mersiades, and Lord Triesman.

Quality suitable for online streaming
1.) https://wetransfer.com/downloads/7b345c779c0c46e606c6f9667dae69f420180122153340/f020928d253ae8b61cf53aa15d23491020180122153340/e76f9b

Clips suitable for broadcast
2.) https://wetransfer.com/downloads/b1da421c876c98466c6af47001c0e58b20180122153506/47a428e60fe186cf7d66eb61f1c5677220180122153506/71e831

Audio files for radio use
3.) https://wetransfer.com/downloads/6932191f1dd2e9829656289573a51c3f20180122153626/f0e2cd15e7e5cc92b1e93c442116a93620180122153626/f577b7

Video - https://mma.prnewswire.com/media/632833/Powderhouse_Bonita_Mersiades.mp4

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.