OXFORD, England, March 3, 2011 /PRNewswire/ -- An Oxford-based company claims to be helping people learn to read with the aid of fart machines.
"Our approach is to diagnose the underlying cause of reading difficulty and then deal with it. The most common pattern is lots of guessing, particularly with short words," says David Morgan, company CEO. "If you have seen that, we can help."
Oxford Learning Solutions deliver their Easyread System over the Internet, telephone and postal system. Each child has an account on their website and does a short, daily lesson online. The parent, tutor or teacher gets training and support over the phone. And they send prizes through the post.
David and his team have designed Easyread to actually re-engineer the neural pathways of the learner's reading process. "Most of the people who struggle are just trying to read the wrong way. They are bright, visual learners. Sight memorisation and guessing seem the easiest option to them. All we do is guide them to a more effective reading strategy."
So, what about the fart machines?
Well, before achieving anything, the first challenge is to change the person's attitude to the whole issue. It has often become extremely negative, with very low levels of self-confidence, as most parents in this situation will know!
"Yes, psychology is at least half the game," says David. "But we are very disappointed if a child does not ask to do more Easyread after the trial lesson. We aim to make it fun and laugh-out-loud entertaining. Then we add in the prizes to carry them along. The fart machine is one of those. It gets a great response!"
David's team have been working on Easyread for 11 years, while helping thousands of people around the world. But they have chosen to keep below the radar through that period.
"Over the years there have been far too many false promises. I guess people have so wanted to believe that they had the answer, that they fooled themselves. Now I too am convinced we have a great solution for at least 95% of children! But we back that belief with an unconditional guarantee. Nobody pays a penny for Easyread without getting a result," says David
To listen to David talking about the most common cause of reading difficulty, watch his video on Dyslexia and the Auditory Deficit. (http://www.easyreadsystem.com/info/auditorydeficit.html) Or you can visit their website http://www.easyreadsystem.com
David Morgan, +44(0)845-458-2642
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