AMSTERDAM, June 16, 2015 /PRNewswire/ --
The social enterprise's upcoming phone features game-changing modular architecture for increased longevity and repairability
Today, Fairphone released the first images of its new smartphone design, officially marking the much-anticipated launch of the Fairphone 2. This is the second model developed by the company which aims to create a fairer supply chain through the production of its phones.
Established in 2013, Fairphone has sold 60,000 Fairphones to buyers who believe that their purchases can contribute to a fairer economy. Their commitment allowed Fairphone to start making a positive impact across the value chain in mining, design, manufacturing and life cycle. The company proves that social values and profitability can be combined. Thanks to these initial sales and the support of its community, Fairphone is now poised to increase its impact with the creation of its own original design.
Original design takes fairness ambitions one step further
The Fairphone 2 will incorporate and expand upon the ongoing initiatives such as sourcing conflict-free minerals from the DR Congo and investing in a second worker-controlled welfare fund in China.
In 2014, Fairphone took a major step with the decision to invest in an original design. This design approach improves Fairphone's oversight of its supply chain and ability to increase transparency and positive social impact. Moreover, designing the phone from the inside out allows Fairphone to increase the product's longevity and sense of ownership among users by employing a game-changing modular architecture.
Designed to last longer and give users more control
The Fairphone 2 features innovations designed to extend the usable life of the phone. In addition to a Full HD 5-inch display, Qualcomm® Snapdragon™ 801 platform and dual SIM, the innovative back cover protects the phone without the use of an additional case. Users can easily disassemble the device to repair the most commonly broken parts themselves.
Pre-orders of the Fairphone 2 start this summer, with the first shipments expected in autumn. The retail price will be €525 and in 2015 it will be shipped in Europe only. To date, 50,000+ community members have subscribed to the Fairphone 2 interest list.
Go to fairphone.com/press for the full version of the press release and photos
Fairphone 2 webpage fairphone.com/phone
Product video https://youtu.be/6DW733G76BY
Source map http://free.sourcemap.com/view/10617
SOURCE Fairphone B.V.