Rise in demand for cosmetics & skincare products, new product innovation, and high investments in emerging countries are the factors that boost the growth of the global facial serum market.
Allied Market Research published a report, titledFacial Serum Market by Product Category (Eye Serum, Blemish & Acne Treatment Serum, Face Sunscreen Serum, Face Moisturizing Serum, Facial Self-Tanning Serum, and Others) and Distribution Channel (General Departmental Store, Supermarket, Drug Store, Brand Outlet, and Others): Global Opportunity Analysis and Industry Forecast, 2018-2025. The report offers detailed insights on top investment pockets, trends & opportunities, major segments, and competitive scenario. Change in lifestyle patterns in emerging countries due to rapid urbanization, rise in awareness toward advanced skin care products, and innovative product portfolio drive the growth of the global facial serum industry. However, the high price of these products restricts the market growth. On the other hand, adoption of new technologies to develop skincare products and the growth in the online retail industry are expected to create new pathways in the global facial serum market.
Serum is an oil and water-based skin care product with the ability to penetrate deep into the skin. These have a very high concentration of active substances such as antioxidants, exfoliates, topical peptides, moisturizers, botanicals, ceramides, sunscreens, and hyaluronic acid. When applied deep into the skin, serums provide visible results compared to other cosmetic creams and moisturizers. Serums are ideal for a number of skincare concerns such as acne, aging, skin brightening & tightening, and others. The rise in demand for cosmetic and skin care products boosts the demand for facial serums in the market.
According to Shankar Bhandalkar, Sr. Research Analyst, Consumer Goods at Allied Market Research, "Rise in incidences of skin diseases such as acne, facial wrinkles, and aging are expected to boost the demand for facial cosmetics. The facial serum being fat-based, provides a far stable environment for the active compound compared to the regular cosmetic creams. They score well over other cosmetic skin care products when it comes to targeting specific skincare areas such as acne, skin aging, brightening, tanning, and others. The high demand for facial serums to address blemish and acne issues prompts manufacturers to expand product lines in accordance to consumer preferences, which drives the growth of the global facial serum market."
Today's consumer has become more conscious regarding the usage of cosmetics in an effort to step up the style quotient and overall personality. Facial serums are among the most important and essential cosmetic products used by the consumer. These serums offer blemish, skin tone correction, and skin whitening properties and are becoming more popular among young generation. They help enhance beauty of the end user. Also, the middle-aged population is aimed at while marketing for moisture-based anti-aging creams that promise wrinkle-free, acne-free. Rise in demand for skincare products by middle-aged women is one of the major factors that boosts the sales of the facial serum market. Also, the increase in male grooming is projected to be the major contributors to the growth of the global facial serum market during the forecast period.
Facial serums are sold through various distribution channels such as general departmental store, supermarkets, drug stores, and brand outlets. Well-known branded cosmetic products of different types ranging from low to premium are easily available to consumer through these channels. Also, continuous demand by saloon owners is expected to propel the growth of the facial serum market. In addition, several manufacturers have started offering their products online owing to convenience and easy on-the-go shopping experience. For instance, Procter & Gamble, The Body Shop, and L'Oréal Paris are some of the major companies selling their products online. The expansion in these distribution channels and digital initiatives taken by leading vendors to support the growth of this market. However, extortionate prices and availability of cheap substitutes of facial skincare products is expected to affect the growth of global the facial serum market during the forecast period. Furthermore, rise in trend of the use of natural, herbal, and organic ingredients in beauty products creates potential opportunities for manufacturers to innovate and develop new products under their established brands.
The key players operating in the facial serum market are L'Oréal International., Avon Products, Inc., The Procter & Gamble Company, Unilever PLC, Oriflame Cosmetics S.A., Kao Corporation, Shiseido Company, Limited, The Estee Lauder Companies Inc., Burberry Group PLC, and Edgewell Personal Care.
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