LONDON, June 20, 2011 /PRNewswire/ --

IBC, the leading global tradeshow for professionals engaged in the content creation, management and delivery of broadcasting media and entertainment has announced that Joanna Shields, vice president & managing director EMEA, Facebook, is to present the convention keynote address at IBC2011.

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At 09:30 on Friday 9 September Shields will take the spotlight at the single most significant session of the IBC2011 Conference programme.  A rising star in the industry, recently being named as Wired magazine's number 1 'UK Digital Power Broker',  Shields' address will focus on the relationship and revolution social media has developed with broadcasting, and a look to the future implications of the pairing.

At Facebook itself Shields' primary focus is elevating Facebook as the world's most valuable marketing and communications platform for global advertisers and brands. For more than two decades, Joanna Shields' focus has been on creating, managing and scaling international technology businesses, maximising shareholder value and leading start-up companies to successful exits. Shields has been a driving force in the European Internet landscape, having held key positions at leading companies such as Real Networks International, Google and Bebo, where she built the company from a start-up into one of Europe's leading social networks and spearheaded its successful acquisition by AOL, Time Warner for $850M in March 2008.

Shields will also join other key industry influencers in the prestigious IBC Leaders' Summit, an elite invite only event focused on 'Leadership in a Digital Age' and underpinned by fresh and diverse research from Deloitte. Inspirational and successful leaders from across the industry will share their vision and experiences and explore how to adapt to this new business environment and help set the agenda for the industry's future strategy. For more information on the IBC Leaders' Summit please go to http://www.ibc.org/leadership.

Joanna Shields joins a panel of highly established IBC Conference keynote speakers, which include Neelie Kroes, vice president responsible for the Digital Agenda, European Commission and John Smith, ceo of BBC Worldwide.. The leading forum for debate and analysis of the electronic entertainment industry, the IBC Conference is attended by the most influential thinkers from the leading companies in the world, giving a unique insight into the state of the current industry and a glimpse of the roadmaps that will govern its future development.

For further information on the IBC Conference please go to http://www.ibc.org/conference.

About IBC

IBC is the leading global tradeshow for professionals engaged in the creation, management and delivery of broadcasting media and entertainment. The event's unparalleled exhibition and agenda setting conference encompass the very latest developments in broadcasting, mobile TV, IPTV, digital signage and R&D making it essential for everyone's understanding of the industry and its future.

IBC2011 Dates

Conference 8 - 13 September 2011

Exhibition 9 - 13 September 2011

http://www.ibc.org

SOURCE IBC