SKIEN, Norway, November 16, 2011 /PRNewswire/ --
eZ Systems AS (http://www.ez.no), the creator of the award winning Open Source Web Content Management Platform, eZ Publish, today announced a partnership with Circdata (http://www.circdata.com). The UK based company is a leader in circulation management and event registrations for the publishing and event industry. The partnership will extend the powerful eZ Publish content management platform by adding Circdata's services and expertise in circulation management, event registrations and overall audience relationship management.
One of the toughest challenges facing media companies is how to manage content and audience information across many channels: print, websites, tablets etc. Together, eZ System's award winning multi-channel content management system and Circdata's multi-channel database system Fusion®, allow media companies to manage both content and data in a seamless system. This powerful combination will streamline their business processes, give them a single-view of their audience information and enable them to develop their audience and advertising opportunities.
James Ormiston, Managing Director of Circdata explains: "Our multi-channel single audience approach offers unique opportunities. If a customer reads a certain article on your website there is a high probability that they are interested in subscribing to a magazine, attending an event on the same theme and buying related products from your shopping cart. Connecting your eZ Publish website to Fusion® allows media companies to explore these additional audience development, advertising and sales opportunities".
"Circdata is the leading technology for holistic audience development and this partnership extends our portfolio to a full set of content providers worldwide", says Gabriele Viebach, CEO of eZ Systems.
Circdata has created a unique integrated approach to audience relationship management using its Fusion® system. The system draws on a single database to support customer interaction for circulation, delegate management (for events and conferences), e-newsletters, email marketing campaigns, onsite registrations, e-commerce, websites and data management.
About eZ Systems:
Founded in 1999, eZ Systems is the creator of eZ Publish, the award winning Open Source Web Content Management Platform, run by more than 250,000 installations in over 160 countries. eZ empowers digital business with a platform that not only enables organizations to manage content across multiple sites in many languages but also ensures that the information is delivered regardless of the channel. The result - right content, right time, right experience. The core element of the product is based on the open source paradigm enriched by enterprise services and completed by the eZ market offerings, resulting into enterprise grade subscription offerings with high-quality assurance, software maintenance and support services.
eZ Systems is trusted by well-known brands worldwide across a wide range of industries. Its customers include: CNBC, T-Mobile, France Telecom, Orange, BPCE, Clearchannel, Random House, EMI Music, Lagardère Active, Financial Times, Wall Street Journal Asia, UBM, Oslo Stock Exchange, Harvard University and MIT, United States Navy and French Ministry of Defense.
Media contact: Stefanie Lightman, ifridge & Company, email: Stefanie.email@example.com
SOURCE eZ Systems