Exvisu Launches Strategic Indicators to Accompany its Lexical Maps

PARIS, March 9, 2011 /PRNewswire/ -- Exvisu, the French company specialized in the strategic analysis of opinions on the Internet, announces new network indicators for its Exvisu global solution, Rezodience(TM), designed to make sense of vital network online data.

The Exvisu global solution automatically creates a lexical map. A lexical map Exvisu is a graphical map representation of large text data sets. For Instance, a node represents each of the 100 most commonly occurring words in this data set; the size of the node is proportional to the number of times the word appears in the entire data set. The links between nodes indicate that they are semantically connected, and the closer they are together, the stronger the connection.

"It possible to calculate the nodes of understanding and to identify how Internet influence converges between controversial themes and their authors," comments Josiane Versini, Founder and CEO of Exvisu.

Dr. Andrei Mogoutov, physician, scientific director of Exvisu Lab, is specialised in methodology and data analysis for the social sciences and he is the designer of the method and analysis solution for the studies of controversies and the ideas of the network actor theory (with B. Latour/M.Callon). With Exvisu, this method and solutions Rezodience(TM) can analyze data online for brand and products positioning on the network actors internet.

Having initially tested lexical maps in Montreal, Exvisu Lab is currently pursuing the development of this innovative approach's numerous applications. The next step ahead: adapting the Exvisu platform to Internet discussions in Japanese and Chinese.

About Exvisu

Exvisu provides companies with semantic analysis of Internet data social media. Our method offers our customers a real tool for brand positioning, corporate positioning and action, as well as strategic networking.

For further information: http://www.exvisu.com