STOKE-ON-TRENT, England, August 30, 2012 /PRNewswire/ --

Web development specialists ExtraMile Communications have launched a new service which will enable companies to take advantage of a growing number of online searches on mobile devices.

Responsive Design is aimed at companies with websites which were created for larger screens, or that have developed mobile versions of their original site to try and cater for users searching the web on phones, tablets and other mobile devices.

Viewing a conventional site on a mobile device is not a satisfactory user experience, because the user needs to zoom and scroll in order to view the content properly.

Companies can now have a site which automatically changes to suit the screen size. The images and layout are scaled up or down, elements of the layout (such as icons) are relocated, and all content is retained, making it as accessible as if it were viewed on a normal computer screen.

ExtraMile MD Gabrielle Hadley said: "28% of Internet usage is from a mobile phone, and the same percentage of people in the UK have purchased something using their phone.

"If you add to that the fact that 38% of tablet owners spend more time on their tablet than watching TV, then you can see that websites need to be responsive to these changes in online habits.

"Until now, the solution for most businesses was to develop a mobile site for smartphones and tablets, to run alongside the original site - an unwieldy, unreliable and often expensive process.

"Responsive Design means the same site can be viewed on any screen, regardless of its size, eliminating usability and management problems that occur with a 'conventional plus mobile' solution."

The first company to take advantage of ExtraMile's new service is a marketing and communications company in Crewe, called The PrintPOD Limited (http://www.theprintpodltd.co.uk), which was established in November 2011.

Owner Damien Mooney said: "As business owners and marketers, we must not only show but demonstrate we are aware of technological and innovative developments, so the perception and impression of our new responsive site will give us a major advantage over our rivals.

"From my initial meeting with ExtraMile Communications, I have been comprehensively impressed with not only their knowledge and expertise, but also their attitude and professionalism.

"I had fallen out of love with my website but now I feel proud and positive as my new site reflects and portrays the quality and service that my customers will expect from my business."

Further information is available at http://www.extramilecommunications.com.

Note

The statistics quoted were obtained from http://www.gpmd.co.uk/blog/2012-mobile-internet-statistics/

SOURCE ExtraMile Communications