- The company's SME-centric solutions are unique in their flexibility and the level of security and control offered to customers
LONDON, Dec. 11, 2014 /PRNewswire/ -- Based on its recent analysis of the infrastructure-as-a-service (IaaS) market, Frost & Sullivan recognizes Exponential-e Ltd. with the 2014 United Kingdom (UK) Frost & Sullivan Award for Customer Value Leadership. The company has established itself as a benchmark for how to provide customer value in the rapidly evolving IaaS space.
Exponential-e was the first company in the UK in 2006 to build the Virtual Private LAN Service (VPLS) and provide connectivity to 90 percent of the country's businesses. It has constructed a truly impressive 100 GigE (Gigabit Ethernet) network in the heart of major metropolitan areas and is the second largest carrier in London. Using its own fibre network Exponential-e offers strong IaaS cloud computing capabilities to both large Enterprises and small and medium enterprises (SMEs).
While competitors offer one-size-fits-all solutions geared primarily toward large enterprise customers; Exponential-e has proven to be a superior and flexible IaaS provider for the under served smaller Enterprises. Exponential-e ensures that organisations of any shape and size can choose from a range of services giving them the technical resources to step up their game, and successfully compete against the big players in their respective fields. For instance, Exponential-e's CloudNet – with its pay-as-you-go cloud service – is available securely and privately through its fibre network and offers its customers speeds from 1 Mbps to 1000 megabits per second (Mbps). Exponential-e allows its customers to have ultimate control of their IaaS, with the ability to easily make real-time alterations to their solution by adjusting bandwidth and resource allocation on the fly. Further, their full suite of Virtual Data Centre (VDC) services can facilitate all of the necessary IT operations addressing customer challenges whilst gaining cost efficiencies.
"Instead of providing generic bundles, which may or may not be best for the customer, Exponential-e offers tailored solutions under a single service level agreement (SLA)," said Frost & Sullivan Research Analyst Ben Gresham. "While providing the best total customer experience, the a la carte methodology of CloudNet provides a vast range of services and is a prime example of Exponential-e's philosophy."
Since the cloud IaaS solution resides away from the Internet, it minimizes risk to customers. Customers have access to their IaaS through the 100Gig Ethernet Network, bypassing the risk of exposing themselves to cyber criminals on the Internet. Exponential-e's combination of a carrier-class fibre network, IaaS integration, and customer experience – that is both highly flexible and empowering – surpasses what any IaaS providers can offer for this level of technological sophistication to the SMEs of the UK market.
In fact, Exponential-e's focus on customer needs is evident throughout its approach. A technical team visits each potential customer to assess the most feasible IaaS solution for them and follows up regularly post deployment. The company also maintains an impressive list of accreditations. These range from five International Organization for Standardizations (ISO's) – including the coveted CSA STAR Cloud certification, which is the new security assessment for cloud service providers – to a strong VMware partnership, making it the most globally accredited IaaS providers in the UK.
"Product integrity and logical customer solutions provided by Exponential-e resulted in it receiving a 96 percent referral rate amongst its customers, while maintaining a high customer retention rate," noted Gresham. "The VPLS is the cyber security highway of the UK IaaS market and Exponential-e has emerged as the beacon guiding business solutions towards the future of secure IaaS solutions. This makes it the worthy recipient of the 2014 Frost & Sullivan Customer Value Leadership Award in the IaaS market."
"We are delighted Frost & Sullivan has recognized our dedication to going beyond delivering stellar customer service and applauded our focus on providing services that can add value to customers," said Lee Wade, CEO, Exponential-e. "British SMEs have unique needs so instead of offering a one-size-fits-all approach, our wholly owned network enables SMEs to start using the power of the Cloud to build a tailored IT environment that fits their individual requirements. This approach ensures that SMEs can choose from a range of services that equip them with the technical resource to successfully compete against competitors."
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers, with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion. This is reflected in the company's strong customer reference ability rate of 96%, and its 'Net Promoter Score' for customer satisfaction of 40+, which is far above the IT industry average of 16-18.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
Exponential-e is a British Cloud and networking pioneer with a difference. Its Cloud services do not transcend the public Internet. Instead, they reside on a customer's LAN, on the clean side of the firewall so security and privacy concerns are negated. Exponential-e wholly owns a super-fast 100 Gigabit Ethernet Layer 2 VPLS Network that guarantees a superior level of resilience, reliability and performance. Exponential-e also integrates with third party providers and bespoke applications for both the enterprise and SMEs with an end-to-end SLA.
That's why it's trusted by 1,700 customers, boasts 96% customer reference-ability and features in the London Stock Exchange's Top 1000 Companies to Inspire Britain.
Exponential-e's services are delivered down one pipe, enabling 100% network visibility and control. The company has demonstrated the highest levels of compliance with industry standards and has been awarded five ISO accreditations as well as the highly coveted Cloud Security Alliance STAR. Exponential-e's product portfolio includes services for Cloud & IT, Voice, Networking, Data Centres and Professional Services.
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