NEW YORK, June 3, 2015 /PRNewswire/ -- With the ability to engage, enlighten and entertain your audience, small businesses marketers recognize the importance of a company website and are utilizing this tool to ultimately attract visitors and convert them into paying customers. However, developing a business website can require months of crucial preparation and you may inevitably be faced with the question of, "is the outcome worth all the effort?"
In her debut article for PR Newswire's Small Business PR Toolkit, Emily Thomsen, client services -- website engagement group of PR Newswire, provides three key reasons why your small business needs a website.
Education. Tell your brand's story with the production of compelling and relevant content. This valuable content helps to engage and connect your customers and keep them coming back for more.
Presentation. While the actual physical appearance of your business is important, so is the look and feel of your company website. Ensure the best user-experience you can by creating an effective design and layout – contact information should be easily accessible and calls-to-action should be clearly identifiable.
Credibility. The first point of contact with potential customers can be through your website, and credibility is vital in order to make users return. Promote conversations around your content which can help to increase your online presence.
For further discussion on the three reasons your small business must have a website, read Thomsen's article here: http://bit.ly/1K9TSgl.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.