SHANGHAI, May 3, 2013 /PRNewswire/ --
Flowcrete China has been involved in an artistic flooring installation for fashion house, Emilio Pucci, at the world-famous designer's new flagship boutique in Shanghai.
The new 130 square metre store takes pride of place in the city's exclusive Citric Square Mall, which is located at the intersection between Nanjing West and Changde Road.
Made famous for its eccentric and vibrantly coloured geometric prints, the brand has taken inspiration for the interior of the boutique from Pucci's native Florence, offering Shanghai's fashion glitterati a flavour of the Mediterranean.
Using Flowcrete China's epoxy terrazzo material, the intricate flooring pattern features an angular geometric design in a contrasting palette of dove grey and magnolia.
The design has been created by securing copper strips along the surface of the substrate in the desired pattern and later installing the terrazzo material to the edges of the appropriate blocks.
Designed to complement the stores aqua hues, the floor finish - after being diamond ground in situ - exposes a wealth of decorative aggregates including mother-of-pearl and marble chippings to provide an eye-catching platform underfoot.
Seamless terrazzo is a popular choice for retail environments not only for its decorative, eye-catching design but also its outstanding record for durability and performance. With correct care and maintenance terrazzo materials will last the lifetime of the building or setting in which they are installed.
From a lifecycle cost analysis perspective, epoxy terrazzo offers retail clients a significantly lower lifecycle cost than ceramic, porcelain or vinyl tiles as well as carpet and vinyl sheet floors.
Delighted with the outcome of the project at Pucci, Managing Director for Flowcrete China, Francis Tan, said: "The new Pucci store represents the brand's first venture into mainland China bringing the spirit of Renaissance Italy to the growing Chinese fashion market.
"The terrazzo material looks fantastic, serving as the perfect backdrop to showcase Pucci's latest collection of designer wear, scarves, handbags and shoes."
Describing this new and exciting Chinese market as the future of fashion, the brand has since announced plans to launch 5 further stores in China over the next five years, with the next store opening in Beijing.
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SOURCE Flowcrete China