NEW DELHI, India, October 5, 2012 /PRNewswire/ --
Mediakraft announced that it has released parts of its exclusively shot Travelogue Documentary Series 6.9 Sikkim Rising on Youtube in its official Youtube Channel: MediakraftGlobal. Prior to this, Mediakraft launched its Online Channel SikkimRising.TV which has been made exclusively for the Travelogue Documentary Series "6.9 Sikkim Rising", in which the filmmaker travelled around the hill state of Sikkim, India in October 2011, only three weeks after a devastating earthquake to document the massive destruction that took place there. Though it's a travelogue, which documents the natural disaster that took place on 18 September 2011, it is actually a story of hope and inspiration to billions worldwide. It's a story about how the people of Sikkim, the small Himalayan state in India, is returning to its feet after being devastated by the 6.9 MW earthquake last year on that unfortunate day. The series was shot within 22 days of the earthquake hitting Sikkim and carries exclusive footage and stories from the remotest parts of the state, stories and areas that were not covered by the National and International Media.
After the official launch of the site on September 18th evening the Travelogue Documentary Series was made available worldwide on 28 September 2012 via VOD (Video On Demand) over Internet at http://www.SikkimRising.TV.
Presently Part 1 of the 6.9 Sikkim Rising Series titled "The Journey Beings" has been released over the internet. This part consists of a detailed overview of earthquakes and earthquake zones in India and South East Asia. This part also covers the documentary team's preparation for going into Sikkim to check the devastation just a few days after the earthquake. A well documented journey into West, South and East Sikkim with coverage of devastation and scenic beauty along with real life stories of people who survived the earthquake in those affected districts has also been portrayed in this part.
6.9 Sikkim Rising is an independent production initiative undertaken by Mediakraft to help the earthquake victims of Sikkim, a disaster affected state in India. Shot within 22 days of the earthquake hitting Sikkim, it has spent over 9 months on the edit table. A team of over 30 professionals from New Delhi, Mumbai, Gangtok, Bangalore, Kolkata and Ahmedabad have collaborated together to make this venture possible. Help in making the series has come from some caring nationals from Sweden and Germany as well.
Primarily made for distribution by Video on Demand (VOD) on Internet, first 15 minutes of the 6-hour plus long Travelogue Documentary Series has been made available on Youtube for the general public and national and international press and media executives to preview the series.
6.9 Sikkim Rising was initially planned as a 40-minute documentary due for release in February/March in 2012 but while at the edit table the Producer/Director decided to make it into a 6.5 hrs mini-series divided into 4 parts. So effectively, 6.9 Sikkim Rising's initial launch target of March was shifted to September, the earthquake's anniversary month and has spent over 9 months on the edit table.
"While making the screenplay for the series I realised it would be a gross injustice if we do a commercial format 40-minute documentary. What I felt while shooting in Sikkim was that the journey we were going through, the experiences we were having, they could be understood only in the first person. You can't experience it in a 40-minute informative documentary. When was the last time my viewer crossed a landslide by foot? When was the last time when my viewer travelled on a road where huge rocks are hanging overhead? When was the last time my viewer crossed a road where 14 days ago a bus was stuck under rocks and debris and all roads were washed out? That's when it hit me... I need to make it into a travelogue so that people sitting in their homes can have a first person experience of whatever we faced. It's all there. All our journeys, all the incidents, all the wonderful and brave people we met. It's all there in the series. It was a journey of a lifetime for us, and I am sure that I have been able to bring it out exactly in the series so that our viewers can experience it too..." added Aditya who is also the Editor and Director of 6.9 Sikkim Rising.
Presently 6.9 Sikkim Rising is being made available on a Paid VOD platform sponsored by Eggup.Com with a Ticket Price of $ 1.99/Rs.100 (INR) approximately (48hrs Rent) and $ 5.99/Rs. 300 (INR) approximately (Life Time Viewing) to recover its production costs. After registering at SikkimRising.TV viewers will be able to access the content from 5 devices which includes iPad and iPhone, viewers can also view the content from their PC and Mac. "We decided to keep the ticket price lower than that one has to spend to watch a movie in a hall (in-case of rent) or to buy a DVD (in-case of lifetime purchase) in India, so that more people can afford it. Internationally also we have introduced the same low rate so that everyone can afford it, " said Aditya. Chances of DVD release are also there in a few months time and talks are also on with National/International TV Stations to air the series.
The launch of an online channel http://www.SikkimRising.TV by an independent media house also marks the beginning of a new era in Indian Television Industry where visionary media entrepreneurs can create their own projects without waiting for any approval from any specific TV channel and reach out to viewers directly via the VOD platforms of Internet, DTH and IPTV.
"Imagine a world of good informative content that we all producers and publishers can bring forward, which is normally disregarded by the mainstream channels as these stories are too niche in nature. Courtesy the new media revolution, now it's possible for us to cater directly to the niche audience that we are targeting, as it happens in the case of book publishing... SikkimRising.TV is a trendsetter that way." said Aditya. "We are calling it an Online Channel as we will keep doing Live Interviews, Studio Discussions, Live Press Conferences on various earthquake and humanitarian issues via our Live Video Section. We are also in talks with various producers to stream their environment related docs and shorts and music videos at SikkimRising.TV" added Aditya.
Mediakraft Pvt. Ltd. undertook this noble venture to make a travelogue documentary mini-series on the effects of the 6.9 MW earthquake that hit Sikkim on 18 September 2011 evening. The tremors of the quake were felt across the Indian subcontinent. In the course of the series the plight of the people of Sikkim will be highlighted along with in-depth coverage of the socio-economic problems being faced by Sikkim post the earthquake.
The series intends to create international awareness as regard to what has happened in Sikkim and will highlight how Sikkim needs additional funding and an increase in tourism related revenues.
Sikkim is in Zone IV of India's Earthquake Zonal map and was rocked by a series of aftershocks after the 6.9 MW earthquake that shook Sikkim on September 18, 2011. The 4.1 MW quake that took place on the anniversary of the 2011 earthquake in September 18, 2012 and other similar quakes keep disrupting normal life in Sikkim. Presently North Sikkim has been plunged into another crisis similar to that of last year as Flash Floods have wrecked havoc in the North and claimed scores of lives. This highlights the cause Mediakraft and scores of other organisations and individuals are working for. The fight has not ended in Sikkim and public support is still required.
Multimedia PR Available with Images and Exclusive Video
Other than creating an awareness regarding what happened in Sikkim and the need of tourists there, to play a direct role in bettering the lives of the victims whom we have interviewed and filmed for the Documentary we intend to donate 10% of our profits from the Video Series and 20% of our profit from the Memorabilia sales to one NGO/Govt. Department who is playing an important role in bringing Sikkim back on its feet.
6.9 Sikkim Rising Official Project Pages:
About the Director and Producer:
Project is Produced and Directed by Aditya Basu who has over 16 years' experience in working within various fields of the Media Industry like National and Regional Non-Fiction TV Productions, National and Regional TV News and International A/V & Text News Publishing over the Internet catering to International Markets. He is considered to be a pioneer in the New Media Industry having launched 2 news and information portals back in 2003 which streams video as part of its news content offering.
Aditya Basu has been involved in production of 3 TV Documentary Series prior to this series (Consisting of 24 Independent Documentary Episodes) and in over 16 Independent Documentary Films financed by various Govt. and Private, Non-Fiction TV Channels and TV News Companies in India.
Aditya Basu has also been, for the last three consecutive years, a part of the Jury for the International Digital Emmy Awards (2009-2011) in the Non-Fiction Category, which is held every year in conjunction with the MIPTV Awards in Cannes, France.
6.9 Sikkim Rising Project Partners:
Legal Partner: Legal Orbit
Legal Orbit (the "Firm") is a young, dynamic and progressive full service Indian law firm rendering legal services with a client focused and solution oriented approach. The Firm provides with a "one stop shop" seamless service for all the legal requirements of its clients.
Animation Partner: Virtualinfocom
We at Virtual Information and Communications (virtualinfocom) believe in the perfect mix of imaginative and innovative efficiency, coupled with ground breaking technology provides our customers with the state of the art products and services.
PR Distribution Partner: PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide. Providing multimedia news targeting, distribution and monitoring products PR Newswire helps you promote your brand, generate awareness, drive sales and increase revenue.
Online VOD Partner: Eggup.Com
Egg up.com is a global award winning technology platform which helps film makers distribute their films globally in a secured manner while maintaining all controls on the content. Consumers can watch Hi def quality shows in multiple devices, securely share it with friends & promote the shows in social media networks & help generate revenue for the film makers.
Mediakraft Pvt. Ltd. is a digital content production, publishing and distribution company based in New Delhi, India. We create and distribute A/V and Textual/GFX content internationally via both the new and the old media platforms. We specialise in non fiction content production, publishing and distribution of Documentary Films, Documentary Series, Corporate Films, Promotional Films, Podcasts, Vodcasts etc.
Press & Corporate Relations,
Mediakraft Pvt. Ltd.
Email: shivani.swaroop [at] mediakraft.in / 6.9 [at] mediakraft.in
Mediakraft Pvt. Ltd.,
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