U.S. Editions of LATAM Airlines' Websites Will Utilize EveryMundo's airTRFX® Solution to Drive Traveler Acquisition and Customer Conversions
MIAMI, Nov. 30, 2016 /PRNewswire/ -- EveryMundo, a leading provider of performance marketing solutions for the global airline industry, today announced a new partnership with LATAM Airlines Group S.A. Through the partnership, LATAM Airlines Group has deployed EveryMundo's industry-leading airTRFX® performance marketing technology on the U.S.-facing editions of it branded website, with the goal of driving strong results in online marketing and customer acquisition.
The airTRFX® deployment – which will cover LATAM's online channels in English, Spanish, and Portuguese – is a key piece of LATAM Airlines Group's online marketing and website-launch strategy in North America. The launch of new U.S. websites followed the recent debut of the LATAM Airlines brand, which resulted from the merger of two South American carriers: LAN Airlines and TAM Airlines.
airTRFX® is a performance website infrastructure solution that enables airlines to achieve greater parity with online travel agencies (OTAs) and metasearch engines (MSEs) in online marketing and drive stronger customer acquisition and conversion through the "direct channel." The airTRFX® software-as-a-service (SaaS) solution enables airlines to "productize" their flight inventory for online search, and to quickly create and disseminate many thousands of dynamic, high-performance landing pages – adhering to SEO best practices – in response to consumers' travel searches.
"airTRFX® will be a high-value solution for LATAM as it aims to acquire new U.S.-based customers, because the online search environment in the North American market is highly aggressive and competitive," said Anton Diego, Founder & CEO of EveryMundo. "airTRFX® delivers powerful infrastructure that will help LATAM win more customers away from the OTAs and MSEs and leverage data to extract stronger lifetime value from each individual traveler.
"We look forward to helping LATAM achieve impactful results through the power of performance marketing," Diego continued.
"LATAM Airlines is very excited to be working with EveryMundo, and we are confident that airTRFX® will be a highly effective solution for our needs," said Denise Ruiz, Digital Marketing Manager, LATAM Airlines. "As LATAM continues to expand our customer acquisition efforts under the new brand, we look forward to having EveryMundo's industry-leading technology and online marketing expertise helping us achieve growth and success with U.S. consumers."
Founded in 2006, EveryMundo provides the travel industry's most advanced solutions for optimizing the direct online booking channel. The Company's flagship technology airTRFX® provides airlines with the sophisticated online infrastructure needed to effectively compete with online travel agencies (OTAs): a page for every destination, route or travel product, in every language and every country, on any device. Leveraging these tools and strategies, numerous global clients speaking more than 25 different languages to customers in over 60 countries have achieved improved direct channel conversions, revenue and customer acquisition. Visit everymundo.com.
About LATAM Airlines Group S.A.
LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a result of its association with TAM S.A. LATAM Airlines Group S.A. now includes LATAM Airlines Group (before LAN Airlines) and its affiliates in Peru, Argentina, Colombia and Ecuador, and LATAM Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM Linhas Aereas S.A. (LATAM Airlines Brasil), including its business units TAM Transportes Aereos del Mercosur S.A., (LATAM Airlines Paraguay) and Multiplus S.A. This association creates one of the largest airline groups in the world in terms of network connections, providing passenger transport services to about 138 destinations in 25 countries and cargo services to about 140 destinations in 29 countries, with a fleet of 321 aircraft. In total, LATAM Airlines Group S.A. has approximately 49.000 employees and its shares are traded in Santiago, as well as on the New York Stock Exchange, in the form of ADRs.
LATAM is the new brand that has been adopted by the airline members of LATAM Airlines Group. The group has started to implement the LATAM and LATAM Airlines brand to its customer contact points and aircraft, and will continue implementing LATAM in its products and services as part of a gradual roll-out that will last approximately three years.