EveryMundo Brings Curated Digital Video Content to its Performance Marketing Solutions for Airlines
New partnership with WebyClip incorporates video content matched to each travel destination landing page created within EveryMundo's platform
MIAMI, Sept. 27, 2016 /PRNewswire/ -- EveryMundo, provider of performance marketing products and services to drive traffic to an airline's website, today announced a new partnership with artificial intelligence (AI) company WebyClip. Through the partnership, WebyClip's AI-powered video content sourcing and curation technology will be available to airlines within EveryMundo's suite of performance marketing solutions.
Over the past 5 years, time spent consuming digital video content has nearly quadrupled from 21 minutes per day to over 1.25 hours per day, making video a powerful tool that is a key element in any digital marketing strategy. Airline and travel brand product offerings are particularly well suited for video content and visual marketing to consumers, who are 85% more likely to purchase a product after watching a promotional or explanatory video.
EveryMundo provides performance-based marketing solutions specifically designed to keep airlines at the forefront of marketing trends without requiring additional resources from their IT, eCommerce or marketing teams. airTRFX®, the company's flagship technology, utilizes SEO best practices to generate unique landing pages for each route, origin and destination, in every language and country serviced by a carrier's route network.
"Serving destination videos to travelers online on a mass scale allows for a powerful visual aspect of our solution offerings. We're very excited about the potential of video content and look forward to delivering visual marketing solutions to airlines through our partnership with WebyClip," said Anton Diego, CEO and Founder of EveryMundo.
With the addition of WebyClip's curated video content, the airTRFX®-powered landing pages can become more thorough resources to travelers, enabling airlines to offer not only flight information but also details about destinations for cross-sell and upsell opportunities. WebyClip's AI technology ensures that videos showcased alongside route and flight information are highly relevant and well matched to the page content, delivering greater levels of customer engagement and increased conversion rates.
"WebyClip is the industry leader in bringing destinations to life through artificial intelligence. By incorporating WebyClip's resources into their landing pages, airlines will bring both visual and emotional perception into the travel booking experience – which has game-changing potential," said Daniel Peled, Head of Business Development and Marketing at WebyClip. "We're thrilled to be partnering with EveryMundo to pair our visual marketing solutions with their performance marketing solutions."
With visual content drawing the traveler's gaze and leading the way in which information is shared online – 700 YouTube videos are shared on Twitter every minute – the partnership between EveryMundo and WebyClip allows airlines to deliver visually enhanced and content-rich landing pages for each flight offered, ultimately boosting their digital power, improving their marketing performance and driving higher conversation rates.
For more information about EveryMundo and WebyClip or to interview company executives, please contact Sara Leiter at sleiter@thinkinkpr.com or Vanessa Horwell at vhorwell@thinkinkpr.com.
About EveryMundo
Founded in 2006, EveryMundo provides the travel industry's most advanced solutions for optimizing the direct online booking channel. The Company's flagship technology airTRFX provides airlines with the sophisticated online infrastructure needed to effectively compete with online travel agencies (OTAs): a page for every destination, route or travel product, in every language and every country, on any device. Leveraging these tools and strategies, numerous global clients speaking more than 25 different languages to customers in over 60 countries have achieved improved direct channel conversions, revenue and customer acquisition. Visit everymundo.com.
About WebyClip
WebyClip uses the latest breakthroughs in deep learning and neural network science to provide brands and retailers with a spectrum of effective visual commerce solutions such as smart imagery search, UGC video curation, immersive visual shopping and dynamic Facebook video ads. Its enterprise-grade VisualAI Platform™ utilizes best in class computer vision technologies to put visual experiences in the heart of e-commerce.
Founded in 2013 by three tech veterans from Verint, WebyClip has pioneered automated video curation solution and attracted eBay as one of its initial retail customers. Backed by the investments from Vertex, Magma and iAngels, WebyClip is rapidly turning to a market leader for intelligent visual commerce, delivering digital shopping experience that is more inspirational, entertaining, educational and converting. www.webyclip.com
Vanessa Horwell, ThinkInk
+1.305.749.5342 x 232
vhorwell@thinkinkpr.com
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