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Every Dog has its Day


News provided by

John Lewis Insurance

07 Mar, 2012, 13:00 GMT

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LONDON, March 7, 2012 /PRNewswire/ --

2011 marked the 120th anniversary of the world famous dog show Crufts, with 28,000 competitive canines participating at the NEC in Birmingham. Last year, contestants came from over 50 countries and were seen by more than 135,000 visitors.

This year looks set to be another great success for The Kennel Club, as dogs will be judged against the criteria 'fitter, healthier and happier' instead of the traditional 'faster, higher and stronger'. From March 8th - 11th, thousands of dogs, owners and visitors will take over 25 acres of the NEC for this four day event. Just seven dogs will go paw to paw in the grand finale on Sunday evening, competing for the coveted award of Best in Show.

Dog lovers around the globe can be prepared for a great show, with helpful advice on choosing the right dog available in the Discover Dogs area. Here, visitors can come and see over 200 different breeds of pedigree dog and go home with expert information on suitable dogs for their home and family.

For the more sentimental among us, Friends for Life shares dog tales of companionship and heartbreak, with viewers at home voting for the heroic pooch who deserves this tear-jerking title. This year's entrants include a police dog injured in the London riots, the support dog of a Paralympics hopeful and a retired service dog who was deployed in Afghanistan.

A Pedigree Chum:

Over 70% of dogs in the UK are purebred, showing the popularity of pedigree dogs. So if you're considering a purebred pooch over a canine cross-breed, it's worth considering the advantages and disadvantages.

With pedigrees, you know exactly what your dog will look like when it's fully-grown and there's a good chance that they will have been raised well and be in good health. It's also easy to form a judgment on the suitability of a breed type for your home and lifestyle, as you can easily research character traits.

Owning a pedigree can be expensive, depending on the breed you choose, and you may have to wait until your dog of choice becomes available. The downside of owning a purebred dog is the potentially higher risk of health problems, due to inbreeding, plus the fact that expensive dogs are often targeted by dog thieves.

John Lewis Pet Insurance:

Whichever breed of dog you choose to welcome into your home, it's important to be prepared to take good care of it. John Lewis Dog Insurance offers high-quality dog insurance which helps you to care for your dog through thick and thin.

Our pet insurance includes the cost of vet fees up to £10,000 each year and also covers the cost of boarding kennels if you are taken into hospital.

We provide insurance for puppies as young as eight weeks and have no upper age limits, so we will insure your beloved dog for their whole life.

Our pet policy also includes up to £1,000 towards advertising if your dog is lost or stolen and we'll also offer up to a £1,000 reward if your dog is returned safely.

Find out more and get a quote at http://www.johnlewis.com/insurance.

Contact : Lauren Baldwin, Email:  customerservice@johnlewis-insurance.com, Tel: +44(0)207-592-6677

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