Europe´s Most Valuable Brand Corporation: LVMH Group / Global Leader: Apple

News provided by

European Brand Institute GmbH

12 Oct, 2011, 08:00 GMT

VIENNA, October 12, 2011 /PRNewswire/ --

The European brand value study eurobrand2011 was presented by European Brand Institute, examining more than 3.000 brand corporations in 24 countries and 16 industries with comparisons to America and Asia.

Details and reports:  http://www.eurobrand.cc

Europe's most valuable brand corporations:

  1. LVMH (EUR 31.699 bn)
  2. Vodafone (EUR 28.505 bn)
  3. INBEV (EUR 25.481 bn)
  4. Nestlé (EUR 25.418 bn)
  5. Unilever (EUR 24.344 bn)
  6. Telefonica (EUR 23.384 bn)
  7. Daimler (EUR 19.552 bn)
  8. Deutsche Telekom (EUR 18.102 bn)
  9. BASF (EUR 17.884 bn)
  10. SAB Miller (EUR 17.764 bn)

Gerhard Hrebicek, Director of European Brand Institute summarizes the major findings:

1. Strong brands grow faster than the average

Brand value of Europe's TOP10 brand corporations increase by +11,6%. Nestlé group with +29,9%, followed by BASF (+17,6%) and Daimler (+15,4%)  show the most significant brand value increase amongst the TOP10.

Europe's four essential "brand industries": Consumer Goods (+10,2%), Financial Services (+14,6%), Telecommunication (+5,4%) and Retail (+6,4%). Luxury industry shows the strongest increase with +17,6%, with an average industry growth of +8,9%.

2. Europe leading in consumer goods, America strong in IT & technology

Europe is the "continent of consumer goods", North America is strong in IT&technology - with Apple (EUR 69.658 bn) as most valuable global brand - Asia in financial services. Europe has double the quantity of brands, whereas North America shows double the value performance to Europe.

3. European countries worldwide leading in brand contribution to economy.

Brand corporations in Finland, Switzerland, Luxembourg, Sweden, Denmark and Austria create the highest contribution to its economy and are therefore global leaders concerning the brand value to GDP ratio.


Press Contact:
European Brand Institute
Dr. Gerhard Hrebicek
e: office@eurobrand.cc 
Tel.: +43-1-532-1000-11
http://www.eurobrand.cc