LONDON, March 25, 2015 /PRNewswire/ --
Adyoulike, the European leader in native advertising technology, today announced its 2014 annual results.
2014 was a year of exponential growth for the company, growing 250% on 2013 performance. Total group sales for 2014 amounted to $10.2m.
Increased investment in improved ad technology and the roll out of innovative native advertising products, combined with the strengthening of key advertising relationships, ensured robust performance and growth for the company throughout 2014. The company also increased revenues via expansion into the UK market in 2014.
Adyoulike has been at the forefront in the global growth in native advertising. In 2014 the company ran the first ever native advertising campaign in the Middle East via a joint partnership. It is estimated that native advertising will be worth $18billion annually in the US alone by 2018.
Commenting on the figures, Adyoulike CEO Julien Verdier said: "Adyoulike established itself as the European leader in premium in-feed native advertising in 2014. We established Adyoulike in the competitive UK market, consolidated our position in the French marketplace and we are expanding into Germany, Spain and Italy.
"The $10.2m in turnover recorded in 2014 is superb, but the native ad market is growing phenomenally and we recognise the huge potential in this market in what is already a multi-billion-dollar-a-year ad sector.
"In 2015 our focus continues to be on growing our European markets while also spearheading the growth of programmatic native advertising buying. In 2015 we anticipate double digit growth as programmatic buying, mobile inventory and our seamless technology combine to create a truly scalable native advertising opportunity for brands and their agencies."
Adyoulike integrates across publishers seamlessly to deliver brand content in the heart of editorial content and user experience.
Verdier continues: "We have a great and expanding team at Adyoulike that has native advertising at its core, and we have been pioneers of native advertising growth in Europe for over three years now. We are passionate about the medium, know the potential and are extremely excited about what the future holds for native advertising across the European market in 2015."
Adyoulike is the European leader in native advertising. Through seamless, scalable technology Adyoulike is able to create premium in-feed native ad placements that fit any connected device - mobile, tablet, desktop and in-app easily.
The world's leading brands use Adyoulike to promote their brand content on premium publisher placements, reaching unparalleled levels of engagement in the process. Publishers use Adyoulike to create their own in-feed native ad units as well as to create new ways to monetise their inventory.
Operating across Europe and spearheading Programmatic native advertising, Adyoulike is at the forefront of growth in an exciting new advertising medium that is focused on user choice and engagement in advertising.