The 2017 edition of the report provides a Comprehensive & Insightful Comparative SWOT Framework Analysis and analyzes the Near to Medium Term Strategy Focus for the Top 6 OEMs in the European Medium & Heavy Commercial Vehicles Market which continues to be on strong footing, building up on the strong performance of 2016, driven by high fleet capacity utilization as well as renewals & good profitability across fleet operators.
Europe has also been instrumental in shaping the technological evolution of the trucking industry globally having led & spearheaded the pace as well as direction of technology development and having proved itself to be the true hotbed for a number of radical technological innovations & inventions over the decades. The trend continues with the European industry focusing strategically on the quartet of Connectivity, Autonomous driving, Safety and Efficiency as the next generation technologies.
European industry OEMs, led by Daimler, Volvo & VW, have been the true global players as they continue to dominate the global medium & heavy truck market, in terms, of sales volumes and market shares, with their scale of operations and technological edge. Europe, thus, continues to be and is likely to remain highly significant strategically for the global trucking industry going forward and an in-depth understanding of the European market & OEMs, trends and strategies & plans of the OEMs, therefore, becomes highly imperative.
Trucking is on the verge of a transformation powered by rapid pace of technology development and adoption by the industry which is likely to alter market dynamics & landscape altogether over medium term with the likely evolution of new business models & concepts as trucking evolves from being a products to solutions business leveraging technology as the backbone.
Key Topics Covered:
Section 1: Business Structure & Snapshot - For each of Europe's Top 6 Truck Manufacturers
Section 2: Financial Performance Snapshot - For each of the 6 Key Industry OEMs
Section 3: SWOT Analysis - For each of the 6 Key Industry Players
Section 4: Comparative Analysis of Strengths
Section 5: Comparative Analysis of Weaknesses
Section 6: Strategy Focus across OEMs - Near to Medium Term - Top 6 Industry OEMs
Section 7: Comprehensive Analysis of Strategies & Plans for Key Industry OEMs - Daimler, Volvo, MAN, Scania, DAF, Iveco
Section 8: European Medium & Heavy Truck Market - Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics