LONDON, April 29, 2013 /PRNewswire/ --

Successfully piloted in India in partnership with one of India's top telecom operators, Eureka plans to expand to 2 more markets by 2014

Eureka Mobile Advertising, a start-up, founded by technology veterans, Rahul Jayawant and Yogesh Sholapurkar, has launched the world's first mobile phone utility that monetizes the idle screen to deliver exciting and relevant content to target subscribers. Eureka is currently available on the Google Play Store (Android), and will soon be made available on other platforms. By utilizing the idle screen space of the mobile phone, Eureka provides a unique opportunity for brands to engage with customers.

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Built on the back of proprietary technology, Eureka works in partnership with telecom operators and brands. For subscribers that opt to download and continue using Eureka, the service offers a share of the advertiser revenue on a continued basis, along with cool deals, interesting content and relevant adverts. For brands, Eureka offers better ROI, greater transparency and insights.

Mr. Rahul S Jayawant, Founder and CEO, Eureka Mobile Advertising, says, "With the kind of power that the mobile phone wields, it has become the single most important tool for marketers. With our pilot launch completed in India over the last 8 weeks, we have seen overwhelming enthusiasm for our service from subscribers and CMOs. Over the next year, we aim to be present in multiple markets across the world. We see immense potential in this technology, and are excited about the opportunities that it presents."

According to Berg Insight, a telecom research firm, the global market for mobile ads is likely to grow at about 37% every year to $22 billion in 2016, from the $3.4 billion in 2010 which in turn will increase the share of mobile marketing from 3.8% to 15.2%. Eureka utilizes the idle screen, and therefore, guarantees eyeballs to brands vying for customer attention. On the other hand, by allowing customers to opt in for the services, Eureka is non-intrusive, relevant and useful.

Headquartered in the UK, Eureka has offices in London and Mumbai.

About Eureka Mobile Advertising

Eureka Mobile Advertising is the world's first mobile phone utility that monetizes the idle screen to deliver relevant content to the target subscribers. A start-up headquartered in UK, Eureka works with brands, consumers and telecom operators  http://www.eurekamobilead.com/

Contact:

Kevin Cunnington
+447950345678
kevin@eurekamobilead.com
sales@eurekamobilead.com

SOURCE Eureka Mobile Advertising