etyres Announces Record Sales Growth for 2010

CAMBRIDGE, England, February 28, 2011 /PRNewswire/ -- etyres, the UK's leading online tyre company, announces record sales growth for the 2010 period.

Arctic weather conditions combined with rising consumer confidence in online ordering have driven sales to record heights for etyres.

etyres saw year on year sales grow by an impressive 26% in 2010 for the UK's leading online tyres company and November also saw a massive 48% surge as vehicle owners rushed to have winter tyres fitted in order to cope with treacherous road conditions caused by severe weather.

Tony Bowman, managing director of etyres, said: "Our year on year growth is very strong and this is due to several combined factors.

"At the start of the year we had the worst winter since records began which contributed to a 64% sales boost for the first quarter of 2010.  The snow returned with a vengeance at the end of the year and again we were inundated with orders."

Mr Bowman also credited the increasing popularity of online ordering with fuelling the Cambridge-based company's continued success.

Internet shopping is expected to rise by an average of 18% on the previous year, with total online sales in the UK estimated at around 69 billion pounds.

Mr Bowman added: "We fully expect to exceed this percentage because consumers are turning to the web to track down bargains and our prices are up to 40% cheaper than the leading high street tyre depots due to our low overheads."

Throughout the year, etyres has also continued to strengthen nationwide coverage by opening a further 20 branches around the country.

About etyres:

Launched in 1998, etyres is the UK's first online tyres retailer. It operates a mobile fitting service, which means customers can have their tyres fitted at a location of their choice - either at their home or place of work.

Its low overheads mean the price customers pay is always low - up to 40% cheaper than the leading high street tyre depots on a wide range of tyres, from premium to budget brands.

etyres sells a number of different tyres in the UK including Continental car tyres, caravan tyres, motorhome tyres, trailer tyres and 4x4 tyres online and well as car batteries for many car types.

etyres is the registered Internet trade name of Fleet Mobile Tyres Ltd.

     PR Contact:

    Denna Bowman
    Lower Court 3
    Copley Hill Innovation Park
    Cambridge Road
    Babraham
    Cambridge
    CB22 3GN
    +44-(0)1223-832444
    http://www.etyres.co.uk

SOURCE etyres