Essex Inventor Aims to Eradicate Water Poverty by 2030!

News provided by

LIFESAVER Systems Ltd

11 Apr, 2013, 05:00 GMT

COLCHESTER, England, April 11, 2013 /PRNewswire/ --

Serial inventor Michael Pritchard, aged 45, is appearing on BBC2 'Tomorrow's World', a Horizon Special, where the life-changing water filtration system he invented to end Water Poverty will be featured.

After watching the devastating news footage of the Asian tsunami in 2004 and later the following year seeing hurricane Katrina cripple New Orleans, Michael couldn't believe that an apparently simple problem of providing safe drinking water to people in need, had not yet been solved.  These 2 events were the inspiration for inventing the LIFESAVER bottle and the series of products that followed.  LIFESAVER technology eradicates all waterborne diseases such as cholera and Hepatitis A, producing safe, sterile drinking water faster than you can drink it.

His internationally patented technology is currently being used in a world first in Borneo, Eastern Malaysia. Michael's company, LIFESAVER, is working directly with the Malaysian Government to install his latest high tech nano-filtration invention, the LIFESAVER M1.  The M1 is a community based rainwater-harvesting system and is currently being rolled out to 1500 villages and Longhouses across Malaysia.  By the end of this year, LIFESAVER technology will have lifted 1 million Malaysians out of water poverty; permanently.

This project has attracted worldwide attention and other Governments, Aid Agencies and Philanthropists, from across the globe, are interested in finding out more about this unique invention.

Michael is to be a guest speaker at the Goldman Sachs Asset Management 2013 Growth Markets Summit later this month, in New York. He will share the stage with international leaders and financiers including Nicolas Sarkozy, General Stanley McChrystal and Jim O'Neill [Chairman of Goldman Sachs Asset Management].  Michael will be asking them and others to join him and continue the march to ending water poverty by 2030.

Michael Pritchard is currently available for interview and will bring his LIFESAVER products with him.  He'll demonstrate their capability by drinking filthy water from local sources such as rivers, canals or ponds!

Notes to the editor: -

  • We are able to supply B-roll footage of Michael's recent trio to Borneo, Eastern Malaysia.
  • BBC 2 'Tomorrow's World' a Horizon special - Thursday 11th April 2013, at 21:00.
  • For further information on Michael and to see his biog visit http://www.lifesaversystems.com/michaelpritchard
  • LIFESAVER technology is certified by the London School of Hygiene and Tropical Medicine
  • LIFESAVER is part of the UK Government's Department for International Development [DFID] Rapid Reaction Team, ready to respond to worldwide disasters at a moments notice.

For further information please contact:

Rachael Gordon - Marketing Manager, LIFESAVER systems

rachaelgordon@lifesaversystems.com. Telephone: +44(0)1206-580999