Agency to Set Digital Marketing Agenda for QuickBooks Ecosystem
NEW YORK, Aug. 27, 2015 /PRNewswire/ -- Essence, a global digital agency and the largest independent buyer of digital media, today announced they have been selected by Intuit Inc., the US leader in business and financial management solutions for small businesses, as global digital AOR for their small business group, including the QuickBooks Ecosystem of offerings.
The full digital assignment tasks Essence with driving the company's programmatic ad buying, digital strategy, analytics and other biddable channels that aren't bought through a demand-side platform (DSP).
"As we continue to grow our QuickBooks brand, it's critical that we create a meaningful and relevant digital experience," said Kimberley Schick, Digital Marketing Director of Small Business Group - QuickBooks at Intuit. "Essence is the perfect partner to help us become even more relevant to small business owners and accountants, and remain at the forefront of the digital ecosystem, across all channels."
"I really admire how Intuit seeks out innovative, audience-centric solutions," said Christian Juhl, global CEO of Essence. "We look at digital holistically, a perspective Intuit has long demonstrated via their robust in-house efforts. We're confident that this outlook, coupled with our commitment to media transparency, will break new ground for Intuit and consumers alike."
Essence is a global digital agency and the world's largest independent buyer of digital media. We blend data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Viber, method, Tesco Mobile and the Financial Times. The agency is more than 480 people strong, manages over $700MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo.
About Intuit Inc.
Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.
Its flagship products and services include QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. Mint.com provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.5 billion in its fiscal year 2014. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com.