eServGlobal Releases a New Version of PromoMax, its Real Time Promotions Solution

PARIS, January 14, 2011 /PRNewswire/ -- eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms software vendor specializing in Mobile Money and Value-Added Services (VAS), today announced the general availability of the latest release of its carrier grade PromoMax solution.

PromoMax empowers telecom operators to deploy targeted, personalized, diversified and timely promotions with a fast time to market.

With the release of this major upgrade, eServGlobal has significantly boosted the performance of PromoMax and can now deliver rewards in real time (15 seconds on average), over seven times faster than the previous release. Now operators have the ultimate tool in their hands to trigger rewards not in minutes but in seconds.

The release of PromoMax v3.2 will provide operators with even more flexibility and creativity when building their promotions. The new features include significant benefits in terms of approval flow which offers additional internal controls to ensure protection of revenue at every stage. More types of promotions than ever before, including promotions based on customer life cycle, pre-determined schedule based events, incoming call usage and service activation based promotions as well as opt-in promotions.

PromoMax has been benchmarked for 50+ million subscribers and 300+ million daily service events. The solution is currently running 20+ simultaneous active promotions at one of eServGlobal's customers reaching peaks of 1.8 million rewards per day granted on a human real time mode.

"We are proud of the carrier grade performance of our PromoMax solution," commented Craig Halliday, CEO, eServGlobal. "PromoMax gives operators access to advanced customer intelligence tools to drive preferred customer segments with retention, upsell and cross sell offers, in real time."

As a standalone, non-intrusive platform installed in the operator's network, PromoMax provides an extensive set of tools to increase revenue and fight churn. PromoMax's scalability and modularity enables service providers to choose the functionalities they need and to evolve in accordance with their strategy.

About eServGlobal

eServGlobal specializes in Mobile Money solutions and Value-Added Services (VAS), to help Telco Service Providers increase their revenue and gain and maintain customer ownership.

eServGlobal invests heavily in product development, using carrier-grade, next-generation technology aligned with the requirements of more than 60 customers in over 45 countries. For 24 years, mobile, fixed, Internet and multiplay telco providers have used our capabilities to lead and innovate in their local markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full "end-to-end" and "any account to any account" Mobile Financial Services and International Money Transfers.

Our Value Added Services in promotions, loyalty, messaging, and multiplay are focused around the transaction and enable service providers to engage with the subscriber in a personalized and dynamic manner.

To reduce time-to market and manage exposure to CAPEX, we now offer multiple licensing alternatives, including SaaS-based, flexible revenue-share pricing.

eServGlobal is listed on the Australian Securities Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: http://www.eservglobal.com

For further information, please contact:

http:// www.eservglobal.com