eServGlobal Partners With Xtract to Bring Advanced Analytics Powered by Social Intelligence for Real Time Promotions

PARIS, January 28, 2011 /PRNewswire/ -- eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms software vendor specializing in Mobile Money and Value-Added Services (VAS) today announced a partnership agreement with Xtract, a leading provider of advanced analytics solutions, powered by social intelligence.

The combined forces of eServGlobal's PromoMax solution and Xtract's Social Links service will provide mobile network operators with the ultimate weapon to target socially profiled customers with real time promotions, maximising investment and minimising churn.

PromoMax empowers operators to deploy individually targeted, diversified and timely promotions quickly to market. Social Links integrates seamlessly with the PromoMax platform to provide sophisticated advanced analytics, including social aspects of subscribers.

The 3D analytical profiling offered by Social Links provides the capability to not only predict the behaviour of subscribers for a given campaign but also the potential to influence those around them. Likely churners can be retained with a wide array of rewards, delivered in real time and for any type of top-up or usage.

PromoMax has been benchmarked for 50+ million subscribers and 300+ million daily service events; the solution is currently running 20+ simultaneous active promotions at one of eServGlobal's customers, reaching peaks of 1.8 million rewards per day granted on a human real time mode.

"PromoMax and Social Links are a natural fit," commented Craig Halliday, CEO, eServGlobal, "Both solutions offer industry leading technology to empower the mobile network operator. We are excited to develop a strong partnership with Xtract which will, in turn, bring our customers even greater value."

"PromoMax and Social Links provide an end-to-end solution to mobile operators for implementing successful customer value management strategies," commented Mika Lindholm, CEO, Xtract, "Xtract Social Links brings best-in-class advanced analytics for predicting behaviour of subscribers so that mobile operators can approach subscribers proactively, while PromoMax brings the capability to deliver the promotions real time and create dialogue with subscribers."

Social Links exports the customer profiles to the PromoMax platform, tagged with the appropriate promotion ID, allowing PromoMax to dynamically update the eligible customers for the relevant promotion.

eServGlobal and Xtract have the flexibility and agility to offer customised solutions which best meet the needs of the local market. With various licensing alternatives, including a SaaS based delivery model, operators have the freedom to tailor a total solution to suit their needs.

About eServGlobal

eServGlobal specializes in Mobile Money solutions and Value-Added Services (VAS), to help Telco Service Providers increase their revenue and gain and maintain customer ownership.

eServGlobal invests heavily in product development, using carrier-grade, next-generation technology aligned with the requirements of more than 60 customers in over 45 countries. For 24 years, mobile, fixed, Internet and multiplay telco providers have used our capabilities to lead and innovate in their local markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full "end-to-end" and "any account to any account" Mobile Financial Services and International Money Transfers. Our Value Added Services in promotions, loyalty, messaging, and multiplay are focused around the transaction and enable service providers to engage with the subscriber in a personalized and dynamic manner.

To reduce time-to market and manage exposure to CAPEX, we now offer multiple licensing alternatives, including SaaS-based flexible, revenue-share pricing. eServGlobal is listed on the Australian Securities Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: http://www.eservglobal.com

About Xtract

Xtract is the leading provider of advanced analytics solutions powered by social intelligence to mobile operators. Its tools analyze the wealth of customer and service usage data as well as campaign data to predict the propensity of subscribers and those in their social network to either churn or increase spend, and influence others to do likewise.

Its tools help operators gain insight into how customers communicate with each other, and what are the differentiating social factors behind specific customer groups. This insight can be further used in designing targeted marketing campaigns. Xtract also provides custom analytics solutions to other verticals, such as retail and finance, especially in the Nordic market. For more information, visit Xtract's website.

For further information, please contact:

       
    eServGlobal                              http://www.eservglobal.com
    Alison Cheek, Communication Manager      T: +33-6-87-96-77-46
    alison.cheek@eservglobal.com
 
    Xtract                                   http://www.xtract.com
    Mikko Kestila, VP of Customer Operations T: +358-20-749-8765
    mikko.kestila@xtract.com