Escalating Opportunity for OTT Services in the Enterprise Market

- Frost & Sullivan hosts a complimentary webinar to discuss how OTTs can establish sustainable business models

CAPE TOWN, South Africa, March 23, 2015 /PRNewswire/ --

The telecommunications industry is in the midst of a fundamental transformation, with Over-the-Top Providers (OTTs) at the heart of this change. While brands such as WhatsApp and Skype have revolutionised the consumer segment of the market, the enterprise market—and with it, convincing revenue sustainability—has remained largely unaffected.

"The telecommunications landscape is undergoing a major shift as services move from traditional voice and messaging to Over-the-Top (OTT), data-driven services," states Hendrik Malan, Operations Director at Frost & Sullivan Africa. "As both telecommunications operators and OTT providers seek to establish new models for the market, they need to effectively understand the needs of the enterprise segment in order to ensure long-term profitability."

This web conference will highlight the potential for OTT services in the enterprise market and assess potential revenue models that might arise. Input from an emerging OTT provider will offer a unique perspective of emerging business models and the changing expectations of both consumer and enterprise customers.

Why you should attend:

• Hear about the emergence of OTTs and their successful adoption in the consumer market
• Learn about OTT services and their relevance to enterprise customers
• Evaluate OTT applications in the enterprise market and potential business models that could be pursued
• Participate in an interactive Q&A session with Frost & Sullivan and ttrumpet

Given the changing dynamics of the telecommunications market and the convergence of various players, this briefing will benefit all participants including operators, device manufacturers, service providers, and OTTs. In addition, large enterprises such as banks, retailers, and public sector organisations, will learn how OTT services can be tailored and utilised for their specific requirements.

Join Hendrik Malan, Operations Director of Frost & Sullivan Africa, and guest speaker Grant Theis, co-founder and CEO of ttrumpet, as they discuss the emergence of Over-the-Top (OTT) providers and the potential opportunities for growth in the enterprise market.

To attend this webinar and to receive a copy of the presentation slides and a link to the audio recording, kindly email samantha.james@frost.com.

About Frost & Sullivan
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Contact:
Samantha James
Frost & Sullivan
+27 21 680 3574
samantha.james@frost.com
Twitter: @FrostSullivanSA