LOS ANGELES, October 10, 2017 /PRNewswire/ --
"The Fairy Godmother of Color" - Allure magazine
eSalon is delighted to announce it has been awarded the Allure magazine Best of Beauty "Single Process" Home Hair Colour award 2017. "We are incredibly honoured to win this coveted award again, and ever-grateful for the support and recognition of Allure magazine, our clients, and our team for our continued to quest to deliver a better way to color. " says Francisco Gimenez, eSalon's CEO and Co-Founder. eSalon is also proud of being the first independent hair color company to win the award, and the first brand to win four consecutive years in a row.
Each year, Allure magazine tests and rates top beauty products from around the world, voting which product is the best in its category, and having crowned winners for over 20 years, Allure magazine's Best of Beauty Awards are widely considered the most recognisable, coveted titles in the industry. Whether it's hair, skin-care, makeup, fragrance, or anything else beauty-bound, Allure magazine dominates as the authority in knowing what's best in its category.
How do you become a winner?
First, the editors at Allure magazine try every single product submitted and it goes through rigorous testing and cross-comparison. "I don't think people truly understand how long we try each product," Editor in Chief Michelle Lee comments, "and what's impressive is not just how long they try each product, but also how many". This year a total of 9,087 brands submitted in an effort to be named a Best of Beauty winner, making it the most competitive year yet. Executive Beauty Director, Jenny Bailly noted, "Every year there are more amazing brands, and each brand is launching more and more product." Still, eSalon Made for you Custom Hair Color impressed the most, beating all the others. "The finished result was so flattering and natural, it was like the shade was made for us - because it was." Allure magazine.
With over 160,000 unique colour formulations created so far, and over 4.7 million orders processed across the US, UK, and EU, each bottle crafted is individually blended and dispensed based on a client's unique profile and hair goals.
And eSalon don't just settle for "good " - the professional team obsess over getting each and every individual colour exactly right for each and every customer and take every opportunity to learn from every interaction, and that's what keeps the company growing and evolving.
eSalon is the first and only brand to offer custom, made-to-order hair color direct to your door. Nothing is pre-mixed or pre-made, and everything from eye color, skin tone, previous hair coloring, amount of gray, and hair type is considered to design a unique-to-you color. Blending the art of hair color with the science of data, eSalon utilizes dual-patented individually blend precision custom color on-demand and within minutes. Every client has a personal colorist to help guide them from formulation to application, with the goal of empowering them to become their own at-home color masters. Founded in 2010, eSalon employs more than 100 people across their headquarters in Los Angeles, California and a satellite office in London. For more information, and to have your very own bespoke at home hair color created , visit: http://www.esalon.com.