Erotic Novel Spurs Surge in Sex Toys Sales Across the World

CHESTER, England, June 14, 2012 /PRNewswire/ --

Fifty Shades of Grey, an erotic book penned by EL James, has taken the world by storm, provoking a boom in the sex toys industry which ultimately, has become less of a taboo subject across the world, particularly in the US and UK.

Dubbed 'mummy porn', Fifty Shades of Grey, is part of a trilogy which has turned porn-fiction reading into a mainstream activity.  Women across the UK and America are openly talking about the novel, tweeting, joining discussions on fetishes and openly reading it on the commute to work.

Small time novel turned world phenomenon tells the tale of the relationship between an innocent literature graduate and multibillionaire.  The story goes that Christian Grey wines, dines and woos Anastasia Steele before they partake in a series of sexual endeavours using various sex toys.

In a world with a wealth of sex toys, the question of this novel's popularity raises questions to the modern day woman's desires, sexuality and gender roles.  The book has stayed at the top of the bestsellers lists across the USA for weeks now and hit 10million sales this week.

The novel has spawn a trend of women who have risen from the awkwardness that once surrounded the sex toys industry and the openness in the book has caused a surge in sales as women look to endeavour on their own sexual adventures.

Over the last two years sex toys sales have soared, turning a once fringe commodity into a billion pound industry with a 30% growth rate worldwide.  The conversation that has carried across the country has helped the growth in popularity of toys but it is not just talk, people are buying them too.

Online sites like http://www.sextoys.co.uk make purchasing sex toys and accessories easy and that's not all.  A growing community of sexually orientated people join together in the forum to discuss anything from offers and competitions to confessions and fetishes.

Across the country, shops and online stores are seeing spikes in sales of all kinds of toys, especially those that feature in the best-selling trilogy.  Women, in particular, are being drawn to products that they would not usually be drawn to because they are intrigued.

Fifty Shades of Grey's popularity suggests that women are less subjugated than ever before, readily fantasising about their sex lives and opting for sex toys that they never would before. Click here to visit SexToys.co.uk and browse the wide range of products on offer.