NEW YORK and SANTA BARBARA, California, August 16, 2011 /PRNewswire/ --
Epic Marketplace (http://www.epicmarketplace.com/), one of the world's leading integrated multichannel digital marketing solutions providers leveraging the social media, mobile, display, and video channels, today announced their partnership with RingRevenue (http://www.ringrevenue.com/), the leader in call performance marketing solutions, to bring phone-based marketing campaigns to Epic's clients in the United States and the United Kingdom.
Today's consumers are increasingly connected across a broad spectrum of devices such as smart phones, tablets and wired computers. The recent study Welcome To The Era of Agile Commerce by Forrester Research reports that consumers don't interact with channels. Instead they interact through touch points such as a brand's website, the call center, mobile apps/sites, in-store, and social media (Source: Forrester Research) (http://blogs.forrester.com/brian_walker/11-03-11-welcome_to_the_era_of_agile_commerce). They demand easier ways to connect, research, engage and purchase. The key to creating successful advertising campaigns is making it seamless for the consumer to engage across these touch points. Giving consumers the option to connect from their mobile devices direct to an advertiser's call center is key to creating this seamless experience.
"Our goal at Epic is to give our clients a comprehensive package that addresses all of their advertising needs. For many types of products and services, especially big-ticket items, consumers want to speak with someone live," said Don Mathis, President and CEO of Epic Marketplace. "RingRevenue's call performance marketing platform allows advertisers and agencies to create call-based campaigns that not only encourage and measure phone engagement but also deliver more customers and, ultimately, revenue to their business. We've seen how quickly the call-based channel is exploding and their team has a proven track record of success in this space."
In addition to advanced call tracking capabilities, RingRevenue's call performance marketing platform brings real-time call analytics, performance-based pricing controls, search keyword call tracking, SMS campaign integration and more to Epic's mix of technology, giving them the ability to deliver more revenue and better ROI to advertisers and agencies.
"We are pleased to be partnering with Epic to deliver high-value inbound calls to their client base in the US and UK. Integrating call performance marketing together with their already powerful technology platform and award-winning marketing team is a combination that is sure to deliver brands more customers and more revenue," said RingRevenue CEO Jason Spievak.
To sign up as an advertiser or publisher and begin promoting call-based campaigns click here: http://epic.ringrevenue.com/signup
About Epic Marketplace
Epic Marketplace (http://www.epicmarketplace.com/) is the leading integrated multichannel digital marketing solutions provider leveraging social media, mobile, display, and video. Through Epic Marketplace, the top brands and agencies can engage, persuade, influence and communicate with their best consumers and prospects helping to grow and enhance their brand while boosting sales and creating sustainable relationships.
About RingRevenue, Inc.
RingRevenue® improves every marketing campaign with better quality leads, higher conversions and increased ROI. By tapping the power of the phone, RingRevenue's patent-pending call performance marketing platform captures and converts more high-value customers. RingRevenue's comprehensive tracking and analytics consistently increase revenues from mobile, print and other "offline" media while also improving the performance of online campaigns such as search, email and display. RingRevenue powers many of the leading performance marketing networks and agencies. To learn more about RingRevenue or to request a demo, please visit ringrevenue.com or call 866-943-6426.
SOURCE Epic Marketplace