Advertising Up-to-the-minute news from the advertising world. Find stories about new campaigns and marketing initiatives, alongside announcements of new developments in the industry. Learn about important appointments and hiring decisions regarding the trajectory of up-and-coming designers, executives and agencies. Keep up-to-date on industry conferences, special events and expos, and find out the latest news on the financial performance and growth of companies in this sector.

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27 Dec, 2019, 09:00 GMT Consumer Preferences, Habits and Concerns are Valuable Datapoints for Marketing Agencies, says Iniciativas Virtuales

When talking about marketing and communication there is universal agreement: customers are the main role in any campaign. Being able to describe...


27 Dec, 2019, 06:55 GMT TGI Distri Feeds 10,000 Underprivileged in 10 Lagos Communities

In a major boost to its Corporate Social Responsibility profile and in the spirit of Christmas, TGI Distri has put smiles on faces of residents of...


26 Dec, 2019, 10:59 GMT Last Innovation in Advertising Technology: Vidoomy Reviews Filter

Vidoomy, the Spanish adtech in constant development of its technology launches its most futuristic technological innovation. The company's technical...


24 Dec, 2019, 14:04 GMT XCMG Named in The World's 500 Most Influential Brands for the First Time

The World Brand Lab has named China's leading construction equipment manufacturer XCMG (SHE: 000425) as one of the World's 500 Most Influential...


23 Dec, 2019, 13:45 GMT The Top AR Companies Revolutionizing Social Media in 2020

Augmented reality is revolutionizing every part of our lives. Outside of healthcare, government, and education, AR is changing social media. Snapchat ...


22 Dec, 2019, 05:00 GMT The Medusaudi Blog Initiative Prepares Citizens to Live in New Multicultural City of NEOM, Saudi Arabia

There's no doubt that the Crown Prince Mohammad bin Salman's Vision 2030 of Saudi Arabia is groundbreaking in all of the best ways for the Kingdom....


20 Dec, 2019, 01:30 GMT Tata Communications recognized as Asia-Pacific Managed Unified Communications Service Provider of the Year by Frost & Sullivan

Tata Communications was named the Asia-Pacific Managed Unified Communications Service Provider of the Year at the annual Frost & Sullivan...


19 Dec, 2019, 14:00 GMT Adjust Expands Presence in Latin America, Opening Office in Mexico City

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced it is expanding operations in Latin America...


19 Dec, 2019, 12:54 GMT MINI Australia Chooses Reevoo to Drive Brand Advocacy

MINI Australia has partnered with Reevoo, the customer reviews and engagement platform, to provide prospective customers with impartial ratings and...


19 Dec, 2019, 09:00 GMT Costa Rica announces record of 16,718 new jobs through FDI in 2019

The Costa Rican Investment Promotion Agency (CINDE) announced its 2019 performance results. Its work is tangible and directly contributes to the...


19 Dec, 2019, 01:28 GMT Top Nine Highlights from PR Newswire's Annual Communications Forum 2019

PR Newswire's Communications Forum 2019 was held on December 18 in Shenzhen, China. As the premier global provider of news distribution and media...


18 Dec, 2019, 17:05 GMT GroupM Closes 2019 With Billings Surpassing $50 Billion For The First Time According To COMvergence

GroupM, WPP's media investment group, will close 2019 with more than $50B in annual billings for the first time, and three GroupM agencies in the top ...


18 Dec, 2019, 14:52 GMT Smart Acquires DSP LiquidM

Smart AdServer, the leading independent ad monetization platform, today announces its acquisition of LiquidM, the Bertelsmann-owned, global Demand...


18 Dec, 2019, 00:02 GMT UK Authorities Ban British American Tobacco from Promoting E-cigarettes on Instagram

Following complaints by leading health organizations, the United Kingdom's Advertising Standards Authority (ASA) has ruled that British American...


17 Dec, 2019, 14:29 GMT Dynata Awarded Patent for Connected Data Capabilities

Dynata, the world's largest first-party data and insights platform, today announced it has been awarded a patent (#10504032) from the US Patent &...


17 Dec, 2019, 11:03 GMT Codewise Joins the United Nations' International Telecommunication Union

Codewise, the industry's first provider of AI-powered online ad measurement, management, and ad exchange solutions for digital marketers, recognized...


16 Dec, 2019, 14:00 GMT Big Law's Greatest Marketing and Business Development Challenge? Lack of Focus and Targeting, According to LexisNexis InterAction Survey

Law firms pursuing too many new business opportunities are adversely impacting their business development efforts, according to a study released...


16 Dec, 2019, 13:00 GMT Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media

Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the...


13 Dec, 2019, 08:48 GMT Arcadia's Research Into UK Retail Landscape Calls for Investment in Mobile Commerce

While UK high street retailers have been ramping up pre-Christmas sales and promotions since November, Research group Springboard estimates that...


12 Dec, 2019, 14:00 GMT LiveU 2019 'State of Live' Report Confirms Continuous Strong Growth in Live IP Broadcasting

LiveU today presents its annual 'State of Live' report based on data gathered from its global customer base of thousands of users. The findings...


12 Dec, 2019, 11:12 GMT Growth Intelligence & American Express Push the Boundaries of Personalisation in B2B Marketing

Growth Intelligence, a UK-based AI technology company, has been busy perfecting a platform designed to offer B2B enterprises a real shot at...


12 Dec, 2019, 10:00 GMT HH Global Announces Preliminary Financial Results for the Second Quarter of Fiscal Year 2020

HH Global, the world's fastest-growing and most innovative outsourced marketing execution partner, announces its unaudited financial results for the...


12 Dec, 2019, 10:00 GMT All-In-One Augmented Reality Platform for Wines, Beers, and Spirits Brands to Get Closer to Their Consumers

Using augmented reality (AR) to make a bottle of drink come to life is not unheard of. In the past few years, many brands have created AR experiences ...


12 Dec, 2019, 09:00 GMT Qualitest Acquires AI and Machine Learning Company AlgoTrace to Expand Its Offering

Qualitest, the world's largest software testing and quality assurance company, has acquired AI and machine learning company AlgoTrace for an...


11 Dec, 2019, 18:17 GMT NYC Welcomes the Customer Experience Ecosystem: A Frost & Sullivan Executive MindXchange

Frost & Sullivan is pleased to announce that Customer Experience Ecosystem: A Frost & Sullivan Executive MindXchange will be debuting in New York...