Entertainment & Tech Industry Leaders Join Automakers to Design Fully-Autonomous Vehicles For The Year 2050
AutoMobility LA™ Challenges Professionals from Hollywood and Beyond to Unveil their Visions of Future Transportation in the 2016 Design & Developer Challenge
LOS ANGELES, Oct. 25, 2016 /PRNewswire/ -- Organizers of the Los Angeles Auto Show® and AutoMobility LA™ announced today the theme and participants for this year's "Design & Developer Challenge," taking place at the Los Angeles Convention Center on Wednesday, November 16. In contrast to previous years when advanced automotive design studios were the exclusive participants, the 2016 competition brings programmers and non-automotive companies into the auto-innovation mix.
Eleven automakers, entertainment and consumer brands have formed five teams to collaborate around this year's theme, "Autonomous Vehicles: A Redefined User Experience for 2050." Teams will explore how the intersection of technology, data, connectivity and content can revolutionize a vehicle's interior/exterior design and deliver landmark user experiences for a new generation of passengers.
This year's Design & Developer Challenge teams include:
- CH Auto and Creative Mobile
- Crayola and Qoros Auto
- Fandango and Jaunt VR
- Honda, Lego and Trigger
- Kiska and KTM
Designers and developers must work together to create a short film that answers the following questions:
- How will the city of Los Angeles evolve to accommodate for autonomous transportation?
- What kinds of experiences will people be able to have within autonomous vehicles?
- What are the vehicles that enable these experiences like?
- How will the vehicle and in-vehicle experience fundamentally transform people's lives?
The five teams will present their concept and premiere their short film in front of industry and media professionals attending this year's AutoMobility LA (Nov. 14-17), including an esteemed panel of judges. Immediately following the presentations, the judging panel will pick the winning team based on aesthetics and function, creativity of concept, adaptability and customization potential, use of current technology, and the vehicle's place on the road within a multi-model transportation system. The experts will also take into account the business model and the feasibility of the concept to enter the market by 2050 before selecting the winner of the 2016 Design & Developer Challenge Judges' Pick award.
This year's esteemed Design & Developer Challenge judging panel includes:
- Chris Down, Senior Vice President & Global Brand General Manager, Hot Wheels at Mattel, Inc.
- Danny Stillion, Partner & Executive Design Director at IDEO
- Gabriel Schlumberger, Executive Director of Creative at Disney Consumer Products & Interactive Media
- John S. Couch, Vice President of UX & Design at Hulu
- Richard Titus, Senior Vice President of Customer Experience at Samsung Research America
- Stewart Reed, Transportation Design Department Chair at Art Center College of Design
In addition to the Judges' Pick (to be awarded on Nov. 16), teams will have two additional opportunities to win an honor this year. The Industry Pick award, offers industry and media professionals the opportunity to watch the entrants' videos on automobilityla.com and vote for their favorite concept. The People's Pick allows Los Angeles Auto Show attendees and fans around the world to vote for their favorite concept on laautoshow.com. Online voting will end on November 27, followed by the announcement of this year's winner(s) of the Industry Pick and People's Pick awards.
"Inviting programmers and non-traditional players to take part in Design & Developer Challenge is part of AutoMobility LA's overall mission to be a global stage for the 'new' automotive ecosystem," said Nokia Growth Partners EIR, Bryan Biniak, who is serving as an AutoMobility LA Advisory Board Member and emcee for this year's competition. "Recognizing that L.A. is the epicenter for several mega industries (entertainment, tech, automotive design, etc.), the competition's reimagined format facilitates and nurtures interdisciplinary collaboration around the design and development of future vehicles and automobility solutions."
To set the stage for Wednesday's competition, AutoMobility LA will host a panel of urban design experts on Tuesday (Nov. 15); thought leaders from Perkins+Will, Nelson/Nygaard and Lux Research will delve deep into transformative trends that are reshaping cities and repainting landscapes and will help us better understand the city of 2050.
AutoMobility LA is the culmination of a multi-year evolution of the LA Auto Show's Connected Car Expo and its Press & Trade Days into a trade show designed exclusively for the new automotive industry. The four-day event will bring together the entire "new mobility ecosystem" comprised of automakers, media, tech companies, designers, developers, startups, investors, dealers, government officials, academics, analysts, etc.
Registration for AutoMobility LA is now open. All attendees will be able to witness this year's vehicle debuts and have access to an all-new Technology Pavilion outside the Los Angeles Convention Center. Sponsored by The Foundry and Lacks Enterprises, the 2016 Design & Developer Challenge will take place in the Technology Pavilion. To register for AutoMobility LA, please visit: http://automobilityla.com.
For additional information on AutoMobility LA and the LA Auto Show please visit: http://www.automobilityla.com/ and http://laautoshow.com/.
About the Los Angeles Auto Show and AutoMobility LA
Founded in 1907, the Los Angeles Auto Show (LA Auto Show®) is the first major North American auto show of the season each year. In 2016, the show's Press & Trade Days merged with the Connected Car Expo (CCE) to become AutoMobility LATM, the industry's first trade show converging the technology and automotive industries to launch new products and technologies and to discuss the most pressing issues surrounding the future of transportation and mobility. AutoMobility LA 2016 will take place at the Los Angeles Convention Center Nov. 14-17, with manufacturer vehicle debuts intermixed. LA Auto Show will be open to the public Nov. 18-27. AutoMobility LA is where the new auto industry gets business done, unveils groundbreaking new products and makes strategic announcements in front of media from around the globe. LA Auto Show is endorsed by the Greater L.A. New Car Dealer Association and is operated by ANSA Productions. To receive the latest show news and information, follow LA Auto Show on Twitter at twitter.com/LAAutoShow or via Facebook at facebook.com/LAAutoShow and sign up for alerts at http://www.laautoshow.com/. For more information about AutoMobility LA, please visit http://www.automobilityla.com/.
Media Contacts:
Sanaz Marbley/Natalie Hamlin
JMPR Public Relations
(818) 992-4353
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nhamlin@jmprpublicrelations.com
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