Endless Jewelry Gets Backing from Lars Seier Christensen

COPENHAGEN, Denmark, August 12, 2014 /PRNewswire/ --

Endless Jewelry, a new high-quality jewellery collection, has received financial backing from a group of investors including Lars Seier Christensen, co-founder and CEO of Saxo Bank. Endless Jewelry was created in 2013 by Jesper Nielsen, a Danish entrepreneur and former CEO of KasiGroup, a reseller of PANDORA jewellery.

Christensen joins a small group of new investors in the company which focuses on the design and distribution of a collection of affordable, high-quality leather bracelets and charms and aims to be one of the fastest growing jewellery brands in the world.

With 23.55% of the ownership, Christensen and the new group of investors are an important part of the new ownership structure of the company, although the Nielsen family remains majority shareholders and Jesper Nielsen as CEO.

Lars Seier Christensen commented:

"Endless Jewelry has already achieved a great deal in a short amount of time, having signed over 2000 agreements with jewellers, distributors and some of the major retail chains worldwide.

"I have followed Jesper Nielsen and his management team for a number of years and have been impressed by the company's competency, bold ambitions and sound business plan. Its achievements to date demonstrate the appeal of the collection to retailers and customers and I am very much looking forward to being part of the development of a company I believe will become a significant player in the industry."

Jesper Nielsen, founder and CEO of Endless Jewelry, also expressed great joy at the prospect of working with the new co-owners:

"It is a great asset to have Lars Seier Christensen on board with Endless both as an investor and as a trusted advisor when it comes to the financial performance of the company. The growth we are experiencing particularly in the United States requires a strong capital base and with the new ownership structure, we have a very strong foundation.

"The new ownership structure means that we, regardless of external factors, can continue to develop and fulfil the enormous potential of Endless Jewelry."

In addition to the Nielsen family and Lars Seier Christensen, the group of owners also include former chairman and CEO of Esprit Heinz Krogner among others.

Endless Jewelry is a new jewellery brand in the "affordable luxury" category, established in 2013. Its products consist of 12 colourful bracelets in leather, and 450 different classic and fashionable charms in gold, rose gold and sterling silver. Endless Jewelry is avaI'll continueilable in 3,000 stores in 18 countries in Europe and North America. 

Contact: Steen Laursen, sl@endlessjewelry.eu, +45-6143-8922