Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Emerging environmentally-conscious menswear brand Cavia showcased Spiber's Brewed Protein™ materials at the "S|Style sustainable style" exhibition at Pitti Immagine Uomo

This image opens in the lightbox

News provided by

Spiber Inc.

22 Jun, 2023, 09:28 GMT

Share this article

Share toX

Share this article

Share toX

TSURUOKA, Japan, June 22, 2023 /PRNewswire/ -- Spiber's Brewed Protein fiber was chosen as a featured material by Kering's Material Innovation Lab (MIL) and Fondazione Pitti Discovery for the 7th edition of "S|Style sustainable style," and a collection was showcased at Sala delle Nazioni, Pitti Immagine Uomo from June 13 to 16. The exhibition project presented by Fondazione Pitti Discovery has been key to attracting top international buyers and media representatives alike, providing an important showcase of ten international and diverse brands scouted from around the world by L'Officiel Italia journalist and curator Giorgia Cantarini. This renowned exhibition brought together ten handpicked emerging brands which exemplify a harmonious blend of social consciousness and environmental responsibility while maintaining creativity and design.

Continue Reading
This image opens in the lightbox
Knit top and pants set handcrafted with 50% Brewed Protein™ fiber and 50% cashmere by Cavia. Photo credit: Acielle @Styledumonde
This image opens in the lightbox
The 7th edition of "S|Style sustainable style" in collaboration with Kering's Material Innovation Lab (MIL) and Fondazione Pitti Discovery curated by Giorgia Cantarini, Senior Fashion Editor at L'Officiel Italia, Talent Scouter and Curator of S|STYLE x Pitti Immagine. Photo courtesy of Spiber Inc.
This image opens in the lightbox
Knit top handcrafted with 50% Brewed Protein™ fiber and 50% cashmere by CAVIA. Photo courtesy of Spiber Inc.

"The Brewed Protein materials created by Spiber offer a strong example of what technology can do to reduce the impact of the fashion industry on the environment by replacing traditional petrochemical-based materials and production methods with innovative and biobased solutions," says Giorgia Cantarini, Senior Fashion Editor at L'Officiel Italia, Talent Scouter and Curator of S|STYLE x Pitti Immagine. "I believe Spiber is initiating a revolution that can lead to reducing climate change. The more we choose these types of solutions, the more we decrease their price in the market, which makes them available for adoption by smaller and emerging brands. My hope is that we will navigate the future of fashion with more responsible action. Bigger corporations should invest in innovation and technology in order to reduce all sorts of waste, from water to chemicals, natural resources, and animal exploitation."

The ten participating innovative and environmentally-conscious brands of S|Style were mentored to create a new look under stringent criteria meeting sustainability standards set by Kering MIL. Cavia, an Italian brand based in Milan celebrated for repurposing and upcycling garments, has joined this movement to transform society and the fashion industry towards a more sustainable future. The brand unveiled an exclusive knit top and pants set collection crafted from Brewed Protein fibers for the first time.

The Brewed Protein and cashmere blended bulky yarn, when plied together, is "super soft and workable, and the results and hand feeling are amazing," says Martina Boero, Founder and Fashion & Graphic Designer of Cavia. "My hope and vision for material innovation and the apparel industry is to make this yarn in different thicknesses, as it's very soft and light. It would be amazing to have it bulkier."

The exceptional knit top and pants set was handcrafted with meticulous attention to detail using Brewed Protein fibers—a proprietary lab-grown and circular protein material produced through microbial fermentation—making the best use of the material's dyeability and its soft, smooth handfeel.

The eye-catching floral embroidery is made of recycled cashmere, which adds a dash of bold yet refined color across the set. The fashion show, showcasing the S|Style collections, took place on June 14, garnering tremendous interest and high expectations from a diverse audience of over 100 attendees and numerous media organizations, all eager to witness the future of fashion unfold.

The collection will also be exhibited at Pitti Immagine Filati at Spiber's booth Q/11 in the CustomEasy area from June 28–30. Martina Boero, Founder and Fashion & Graphic Designer of Cavia, will also join Spiber's booth to share her experiences working with Brewed Protein fibers.

The inclusion of Brewed Protein fibers in the exhibition collection of this rising brand heralds a new era of responsible yet unique style and sets a remarkable precedent for industry-wide adoption.

Cashmere Blended Bulky Yarn
Composition: 50% Brewed Protein™ fiber, 50% cashmere
Yarn Count: 2/18
Color: Taupe (32 color card and dye-to-match options available for purchase from Spiber)

Brewed Protein™ fibers
Brewed Protein fibers are lab-grown, plant-derived, circular materials made through a proprietary microbial fermentation process. The fibers are a compelling solution to the growing demands of animal and petrochemical-free fibers to address numerous pressing environmental issues and risks. The potential environmental impact of a forward-looking Brewed Protein fiber production plan was found to be significantly smaller than cashmere and merino wool, largely due to the lower environmental impacts of inputs for Brewed Protein polymer production (primarily plant crops and renewable electricity) when compared to livestock farming for cashmere and wool production. Production scale has been growing and Brewed Protein fibers, yarns, and fabrics are now available for purchase at commercial scale.

Spiber's Sustainability webpage: https://spiber.inc/en/sustainability/

Spiber Inc.
Established in September 2007, Spiber Inc. is a Japanese biotechnology startup utilizing cutting-edge synthetic biology, polymer science, and material science for the development of its novel Brewed Protein materials made from plant-based sugars utilizing microbial fermentation technology. 

Spiber website: https://spiber.inc/en/

Spiber is a trademark or a registered trademark of Spiber Inc. in Japan and other countries.

Brewed Protein™ is a trademark or a registered trademark of Spiber Inc. in Japan and other countries.

Cavia
Cavia is a brand that combines the creativity of Italian fashion with a commitment to the planet. The stylist, Martina Boero, aims to transmit Made in Italy authenticity, imagination and craftsmanship. Knitting is an ancient process that requires time and is nourished by tradition: each piece is created from recycled clothes and fabrics, avoiding waste. Following an MTO business model, the brand pays attention to its environmental impact. From fabric to label, everything is made using pre-existing materials with a view to a new beauty.

Cavia website: https://www.yourcavia.com/

Material Innovation Lab
In 2013, Kering created the Material Innovation Lab (MIL), which is dedicated to the sourcing of sustainable materials and fabrics. Located in Milan, the MIL is both a library of sustainable fabrics, enabling the design teams of Kering brands to better understand sustainable materials, and a driver of change within a very complex supply chain. The MIL pays particular attention to cotton, silk, cashmere, viscose and polyester. In doing so, the MIL provides the Group's Houses and key suppliers with resources, tools and new solutions to help them understand how to make more sustainable choices in their products' development. Its database uses unique referencing for suppliers and their fabrics. Fabrics are subject to an in-depth review and are assessed in light of both external standards, certification, and a EP&L methodology based tool, exclusive to the MIL.

Photo - https://mma.prnewswire.com/media/2108565/S_Style_June_2023_by_STYLEDUMONDE0K3A0231FullRes.jpg
Photo - https://mma.prnewswire.com/media/2107342/DSC7213.jpg
Photo - https://mma.prnewswire.com/media/2107343/617A0237.jpg
Logo - https://mma.prnewswire.com/media/2108564/SpiberLogo_BK_H_Logo.jpg

Modal title

Also from this source

Spiber to showcase over 100 new fabrics, including wide range of suiting fabrics and high Brewed Protein™ fiber blends, at Milano Unica debut

Spiber to showcase over 100 new fabrics, including wide range of suiting fabrics and high Brewed Protein™ fiber blends, at Milano Unica debut

Spiber, a pioneer in protein fibers (ISO 2076) produced using fermentation technology, is excited to announce its debut at Milano Unica, taking place ...

Spiber Inc. announces strategic partnership with Botto Giuseppe and launches 100% Brewed Protein™ yarn for the first time in collaboration with a European mill

Spiber Inc. announces strategic partnership with Botto Giuseppe and launches 100% Brewed Protein™ yarn for the first time in collaboration with a European mill

Spiber, a pioneer in protein fibre (ISO 2076), produced using cutting-edge fermentation technology, is proud to announce its successful partnership...

More Releases From This Source

Explore

Household, Consumer & Cosmetics

Household, Consumer & Cosmetics

Fashion

Fashion

Textiles

Textiles

Retail

Retail

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.