Limited edition bottle will be available at Ibiza's top-rated open-air dance club and beach hotel, and through World Duty Free shops at airports in Spain and the UK
LUXEMBOURG, April 27, 2016 /PRNewswire/ -- elit® Vodka, announced today a collaboration for the second year with Palladium Hotel Group's Ushuaïa Ibiza Beach Hotel to create a signature bottle celebrating the brand's commitment to delivering extraordinary products and service. The limited edition bottle comes just ahead of the party season in Ibiza, the unofficial party capital of the world, and will mainly be available for purchase at Ushuaïa Ibiza Beach Hotel and through World Duty Free shops at London's Heathrow (Terminals 2 and 5), Gatwick and Stansted airports, and Spain's Ibiza airport.
The Ushuaïa edition comes in a frosted version of the elit® bottle, which is modeled after the vodka's unique freeze-filtration process and unrivaled precision. The Ushuaïa logo is printed in matte black ink with a gloss black pattern and the text is highlighted in a sliver foil.
"We set the bar quite high with the success of last year's partnership," said Piet-Hein Schnellen, elit® Global Marketing Manager. "However, between the unique and elegant new bottle design and the addition of such strong travel retail outlets to our distribution, we're expecting the 2016 sequel to reach even more shelves and glasses. We cannot wait to toast the summer and Ushuaïa's summer visitors while enjoying the world's best music and party scene."
Danny Gómez Korf, Brand Ambassador and PR & Sponsorship Manager at Palladium Hotel Group, added, "We are looking forward to building on the success of our 2015 partnership with this even more beautiful and eye-catching version. Ushuaïa and elit® Vodka pride ourselves on a distinct sense of style. The new limited edition bottle showcases the personality of the two brands and complements the elegance and spirit of Ibiza."
The elit® Ushuaïa Limited Edition bottle will appear on shelves and at Ushuaïa Ibiza Beach Hotel starting in May 2016. Within the hotel itself, the USHUAÏA edition will be promoted through audiovisual support including video walls at the reception area, photo images on totems and in elevators, through in-room TV channels and on TV screens behind the various bars. In addition, the elit® logo will appear on restaurant drinks menus and uniforms of staff working at the VIP area.
About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group's global spirit portfolio - the iconic Stolichnaya® Premium vodka range, elit® Vodka and Moskovskaya®. With operational business units across 3 continents and distribution in more than 170 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.
With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards - Alpha Spirit. Stoli's exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group's own, ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolichnaya® - as it has since 1938.
About Ushuaïa Ibiza Beach Hotel:
Ushuaïa Ibiza Beach Hotel is a luxurious 417-room hotel comprised of two buildings: The Ushuaïa Club, featuring an amazing poolside stage, and The Ushuaïa Tower, offering breathtaking views of the Mediterranean. Ushuaïa is dedicated to providing the best outdoor entertainment venue coupled with a modern, cutting-edge hotel experience. Designed for the discerning traveller seeking the fun and entertainment associated with Ibiza, Ushuaïa continuously raises the bar –from Swim-Up room options, daytime parties hosted by celebrated DJs, to "chromotherapy," the ability to set the mood to their rooms with LED lights, ensuring that the party never stops. Its collection of dining options is unrivalled, from Ibiza's first premier steakhouse Montauk and Minami serving sushi and other Japanese delicacies, to The Oyster and Caviar Bar beside the pool and the relaxed Ushuaïa Beach Club providing the perfect fuel for Ibiza party-goers.
About Palladium Hotel Group:
Palladium Hotel Group is a Spanish hotel chain with over forty years of experience. The chain has 50 hotels in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil and operates four brands: Palladium Hotels & Resorts‒with four sub brands: The Royal Suites by Palladium, Grand Palladium Hotels & Resorts, Palladium Hotels and Palladium Boutique Hotels‒, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels and Ayre Hoteles‒with sub brand Only YOU Hotel & Lounge‒,as well as licensed brand Hard Rock Hotels. The Palladium Hotel Group hotels are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value. Palladium Hotel Group is owned by Grupo Empresas Matutes (GEM).
Drink with care. elit® Vodka. 40% Alc/Vol. Distilled from grain. © 2016. All rights reserved.® - registered trademarks, depending on the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl, ZHS IP Worldwide Sàrl, Spirits International B.V., or Spirits Product International Intellectual Property B.V.
Contact: Alison Walsh
+001 917 301 2962
SOURCE Stoli Group