NEW YORK, September 26, 2011 /PRNewswire/ --
San Francisco Bay Area executive to lead Ektron's new global community practice including customer success, thought leadership and real-time media initiatives
Ektron, empowering organizations to fully realize their website's marketing and revenue-generating potential, today announced at OMMA Global that Erick Mott has joined the company as Vice President, Global Community Practice.
Mott brings 20 years of results to Ektron with prior innovation, marketing and communications leadership roles at Sitecore, Lyris, Return Path, Nokia, MarkMonitor, GlobalFluency, Cisco Systems, Sun Microsystems, Philips Electronics, CBS television and his own startups. In this new position at Ektron, Mott will implement and lead the company's global community practice function and collaborate with Ektron customers, partners and staff worldwide to manage enabling communications. Based in San Francisco, he will also serve as a liaison between Ektron and leading social business innovators including Apple, Facebook, Google, LinkedIn, SlideShare, Twitter, YouTube, etc.
"Companies such as Ektron that understand the value of investing in community practices and have dedicated resources have shown to be much more successful in delivering business results, " said Rachel Happe of The Community Roundtable. "We are seeing dramatic increases in community budgets and this trend is verified by a recent HubSpot report, The 2011 State of Inbound Marketing, stating that the average spend on social media has increased from nine percent of marketing budgets in 2009 to 17 percent in 2011."
In his first public appearance with Ektron at OMMA Global New York, Mott will moderate the panel, "Essentials of Real-Time Marketing - Email Plus Websites," on September 26, 2011 at 12:15 p.m. EDT. Panelists will discuss and debate how and why direct and interactive marketers should be more responsive to audience behaviors, needs and changes via real-time engagement.
"Erick is adept at creating and integrating a wide variety of channels and media to reach, engage and empower community stakeholders," said Tom Wentworth, Ektron Chief Marketing Officer. "He joins Ektron at an important time as we invest more in helping customers, partners and developers connect content to revenue via key digital channels - including websites, email, mobile and social. Erick will play a major role in sharing web innovation, success stories and best practices gleaned from the global community we serve."
Watch the video of Ektron CMO, Tom Wentworth, announcing the new Ektron Global Community Practice. To connect with Erick Mott via the web, visit http://www.ektron.com/erickmottblog, http://www.twitter.com/creatorbase and http://www.creatorbase.com.
Ektron simplifies the creation, management and delivery of multi-channel customer experiences for global organizations that are looking to engage with customers online. Ektron speeds time-to-web, drives business outcomes, and builds customer loyalty through software that powers corporate websites, intranet portals, and social communities. Ektron helps its customers deliver compelling experiences to their audiences through all digital channels - including websites, mobile devices and social networks - by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including: The Home Depot, Kodak, Microsoft, NASDAQ and National Health Services UK. For more information, please visit http://www.ektron.com, http://www.ektron.co.uk or http://www.ektron.com.au.