Eki Communications Announces Launch of Survelytics for Mobile Market Research

MUMBAI, India, June 25, 2013 /PRNewswire/ --

Survelytics will be showcased at MRMW, Minneapolis, 17-18 June 2013

Eki Communications, a leader in developing smart mobility solutions introduces its digital market research self-service product, Survelytics(http://www.survelytics.com) for market researchers, media companies, education institutions and brands.

     (Logo: http://photos.prnewswire.com/prnh/20130625/622882 )

Survelytics enables researchers to capture 'In-The-Moment' response from target consumers through smartphones / tablets / computers. Responses may be captured online as well as offline, anywhere, anytime and uploaded in the cloud.

Researchers are increasingly finding mobile as a research channel to do quantitative and qualitative research - especially with the ease with which participants can capture audio, images, text, bar code, videos etc. using their smartphone. This capability is well-supported on Survelytics.

Ease of use and convenience is central to Survelytics. Researchers can create mobile surveys as well as online surveys using the same tool. It also provides a wide range of question types and options with geo-location, timestamp, multilingual support, routing logic, randomizations, media questions, and other advanced features for Mobile CAPI, Mobile Diaries and Mobile Qualitative surveys.

Commenting on the launch of Survelytics, Mandar Vaidya, CEO of Eki Communications, said:

Mobile research now allows for convenient, fun filled and real-time feedback from the participants. It also provides better engagement, quicker response and sharper 360 degree insights compared to the traditional ways of doing surveys. From this perspective, we have developed Survelytics to conduct real-time and cost effective surveys which helps enterprises to listen to their customers on an ongoing basis and take decisions faster.

Get Survelytics - Mobile Survey on your mobile device.

Search for "Survelytics" on the App Store or Google Play.

About Eki Communications Private Limited

Eki( http://www.ekiglobal.com ) is a Mumbai, India based organization which provides a complete suite of cloud-based Enterprise Mobility Solutions. Our goal is to bring value for Enterprise Customers by providing secure software solutions leveraging mobile and tablet devices as enablers across platforms capturing & aggregating different forms of data for Market Research.

For more information, please contact:

Sunil Palrecha, Chief Marketing Officer
sunil.palrecha@ekiglobal.com
+91-(0)9820426895