Edfors Challenges Ilonen to Launch GameBook Cup: Sweden vs Finland Open Golf Tournament

ESPOO, Finland, June 27, 2011 /PRNewswire/ --

GameBook today launched the GameBook Cup, the first open golf tournament between Sweden and Finland to be held during the weekend of August 27.-28.8.2011. At today's kick-off game, the three-time European Tour winner Johan Edfors leads Team Sweden in challenging Team Finland, led by the two-time European Tour winner Mikko Ilonen, at the Hill's Golf Club in Göteborg, Sweden, at 13.00 Swedish time. The live leaderboard of the kick-off game can be found at http://www.gamebookcup.com/live

At the open GameBook Cup in August, anyone in Sweden and Finland can participate by playing one or more rounds of golf on any golf course. The countries will compete head-to-head in seven different categories and the country that wins more categories will win the bragging rights for 2011. One of the winning categories is the "country that makes more birdies".  Other categories will be revealed in the weeks leading up to the GameBook Cup.

- Everyone is welcome and every round counts! This is an opportunity for anyone to get involved and wear the colors of Finland or Sweden on the golf course.  Get your friends together, have fun and play golf to beat your neighboring country, encourages GameBook CEO Kalle Väinölä.  - GameBook wants to offer Swedish and Finnish golfers something new, innovative and fun in golf.

All that a player needs to do is to play golf and keep score with the GameBook iPhone app - or enter their score manually after the round in their GameBook Clubhouse profile.  If the registration of the player's GameBook iPhone application or GameBook Clubhouse profile is to an address in Finland or Sweden, the round automatically participates in the GameBook Cup.    

At today's kick-off game, Team Sweden also includes NHL players Viktor Stålberg (Chicago Blackhawks) and Fredrik Pettersson (Atlanta Thrashers).  Team Finland includes Jussi Markkanen, EV Zug, ex NHL (Stanley Cup finals 2006) and NHL player Sami Lepistö (Columbus Blue Jackets) who also played against Sweden for the World Hockey Championship this year.  

- It is good to join forces today with Stålberg and Pettersson to beat the Finnish team, says Johan Edfors.  - While the Finnish team is solid, my team has the home team advantage.

- I am delighted to captain such a strong Finnish team, says Mikko Ilonen.  - What we lack in home team advantage we will make up in the traditional Finnish guts or "sisu", he laughs.

GameBook is a real-time scoring system and ground breaking social technology platform for golf, intended to make golf more social, fun and enjoyable for all. The GameBook iPhone app includes an intuitive real-time score card, built-in traditional and fun game formats and well as statistics.  The iPhone app connects with the GameBook Clubhouse, a free online community for golfers, taking the social and sharing aspects of golf to the next level. At the Clubhouse, you can follow and comment on your friends' games real-time from wherever you are, share photographs from the course as you play, store your scores, and compare your golf statistics with those of your friends. Dormy and Nike Golf offer free downloads of the iPhone application in Sweden.  Audi Finland does the same in Finland.

Rules of the GameBook Cup will be available at http://www.gamebookcup.com

About GameBook

Welcome to the world of social golf! GameBook offers real-time scoring and live leaderboards for all types of golf events. The GameBook product family consists of the GameBook Scoring Service, leased to golf facilities and golf tournament organizers; and the GameBook iPhone app, available from the Apple iTunes App Store.  An Android version of the smartphone application is being developed. GameBook is a registered trademark of GameBook Oy.  The GameBook web site and Clubhouse are located at http://www.golfgamebook.com.

About JSMD GolfAB

JSMD Golf AB is the Authorized GameBook Sales Representative in Sweden, Denmark and Norway. The company is owned by Johan Sköld, former European Tour player for many years, and Martin Dahlström who for more than 10 years worked for Swedish Golf Tour, subsidiary of the Swedish Golf Federation and Swedish PGA, organizing professional golf tournaments currently under the name of Nordea Tour.

For more information, please contact:
Kalle Vainola, co-founder and CEO, GameBook Oy
Phone: +358-400-955-955
kalle@golfgamebook.com
http://www.golfgamebook.com
http://www.gamebookcup.com  

Martin Dahlström, JSMD Golf AB, Authorized GameBook Rep in Sweden
martin@gamebook.se
Phone: +46(0)70-6462140
martin@gamebook.se
http://www.gamebook.se