Ecuador Launches New Global Marketing Campaign at the Tate Modern, London

LONDON, June 18, 2015 /PRNewswire/ --

 

• The Ministry of Tourism of Ecuador last night hosted the global launch of its new marketing campaign, with over 100 guests in attendance.
  
• "FEEL AGAIN" is the second stage of the country's All You Need is Ecuador campaign, which invites travellers to reconnect with themselves and nature in "The country with four worlds in the middle of the world". Ecuador, the size of Great Britain, encompasses the Amazon, Andes, Pacific coast and the Galapagos Islands: South America in a nutshell.
  
• The exciting new campaign includes the "Feel Again Project". Creative minds from around the world will be invited to Ecuador to experience its wonders and be inspired by what they see, taste, sense and feel. The project's participants - artists, photographers, musicians, sculptors, etc. - will then share their visions and creations of this mega-diverse, magical South American nation, via traditional and digital media.

The Ministry of Tourism of Ecuador last night hosted the global launch of the second stage of its All You Need Is Ecuador campaign. The event took place at London's emblematic Tate Modern, with the presence of Minister of Tourism Sandra Naranjo and other government representatives from the country, as well as guests from the UK tourism industry, media, and Ecuadorian private sector.

Minister Sandra Naranjo and Vice Minister Dominic Hamilton were in London to participate in the Experience Latin America travel fair. In the days leading up to the event, they met with key tour operators, airlines, hotel groups and media, in order to promote development opportunities in the country's tourism sector.

"The first stage of the campaign was primarily about raising awareness. The second stage invites travellers to experience our country on a more personal level, as a place where they can reconnect with nature and themselves," the Minister explained.

Tourism: A high-growth sector in a diversifying economy 

The All You Need is Ecuador campaign is part of an ambitious government strategy to diversify the Ecuadorian economy and place tourism at the heart of a long-term plan to transition away from oil-based dominance.

In 2014, international arrivals rose by 14%, surpassing 1.5 million. This is compared to 6% growth for Latin America and 5% globally, in the same period. Likewise, revenue generated in the tourism sector grew 19% last year, contributing $1.5billion (USD) to the country's economy, equivalent to 5% of GDP, making it Ecuador's third largest industry.

This year, growth is forecast to continue as the Ministry focuses on strengthening traveller services, collaborating with the private sector along the supply chain, expanding nationwide certification schemes founded on sustainability principles, training schemes and product development. Combined, the aim is for Ecuador to become known not only for its beauty, but also as a leader in quality services.

WATCH "FEEL AGAIN" - https://t.co/iocfEsJf64

For media inquiries please contact:Luis Gabriel Gomez - +44-(0)2034025470,luisgabriel@brandinglatinamerica.com

SOURCE Ministry of Tourism of Ecuador