LONDON, September 20, 2018 /PRNewswire/ --
RevLifter, an AI-powered voucher code solution, has been lauded for its use of data at a prestigious affiliate marketing award ceremony in Santa Barbara, California.
The company claimed Best Use of Data at the CJ You Awards, part of the CJU conference, for its work with global shoe brand Clarks, fending off competition from PC brand Dell to win one of the most coveted prizes on the night.
The awards recognize advertisers, publishers and agencies who have demonstrated an "innovative use" of the affiliate channel over the past year. Some of the winners from 2018 include Barnes & Noble, Walgreens, PayPal and Hotels.com.
RevLifter works by utilizing data from a customer's live basket to assess their value in the eyes of a merchant. That information is cross referenced with the merchant's own goals - like the customers they want to convert and the products they want to highlight - and a layer of insight from machine learning to deliver a personalized incentive to the user.
Its tools are allowing brands of all backgrounds to capture new customers, reward high spending ones, incentivize those in specific territories, secure full-price sales and much more.
Simon Bird, co-founder of RevLifter, said: "To even get nominated for such a prestigious award ceremony for our work with a US client was amazing. To head out to Santa Barbara and come back with the award - it repays the faith we had in our technology and our hard work."
RevLifter's has drawn plenty of critical acclaim over the last couple of months, having also been nominated for Best Use of Data, Best Performance Marketing Campaign (APAC) and Best Performance Marketing Technology at the International Performance Marketing Awards, which takes place in October.
The technology was highly commended as an 'Industry Disruptor' at the UK Performance Marketing Awards following a successful launch, a lucrative funding round and a swathe of new client wins.
RevLifter is an e-commerce technology that enables retailers to deliver personalised incentives to customers that are in the market to buy. The company was founded in 2017 by Simon Bird (former MD, Savoo) and Ryan Kliszat (former MD, docdata) and is available to advertisers via their affiliate network.