MANCHESTER, England, May 4, 2015 /PRNewswire/ --
SunSense UK is set to embark on a nationwide tour to talk about the dangers of intentional tanning and reveal the hidden damage already caused to people's skin by the sun.
The 'Dying for a Tan' summer tour, from the number one sunscreen in UK and Australian pharmacy, will feature a cameraman to show people what their skin really looks like under a UV lens.
SunSense expects to find that the desire for a tan still runs deep amongst Brits, despite the fact that exposure to UV radiation from the sun and other sources, including sun beds, is a major cause of skin cancer.
Kicking off in Liverpool on Saturday 23rd May, it is hoped the tour will bring about an immediate shift in attitudes amongst those who overlook the long-term health risks for the sake of a sun-kissed appearance.
SunSense believes this will help to develop healthier attitudes and overcome widespread ignorance in the UK, where skin cancer is one of the most common forms of cancer and rates continue to rise.
The message from SunSense is clear - tanning is not a sign of good health - any change in the colour of the skin is a sign that your body is trying to repair damage caused by UV rays.
Developed and manufactured in Australia, SunSense is formulated to Australian standards - the most stringent in the world - and believes that there is a lot that the UK can learn from Australia - the first country in the world to see a reduction in skin cancer rates following 30 years of public health campaigns.
Dr Kerryn Greive, Scientific Affairs Manager at SunSense comments: "Whilst a lot of work has been done to educate the British public on the deadly risks of UV exposure, a number of people still underestimate the risks of sun exposure in the UK and what's more, many are confused about what constitutes effective sun protection.
"Sunscreen is one of the most common methods of sun protection and I would recommend one that offers SPF 50 or 50+ broad-spectrum protection. In Australia, the advice is to combine a high factor sunscreen with sun-protective clothing, a hat that protects the face, head, neck and ears, shade and sunglasses.
"We hope that the Dying for a Tan tour will provide people with the facts they need to make an informed decision about their health. All skin is at risk of sun damage and protecting your skin from the harmful rays of the sun is critical."
The SunSense UK 'Dying for a Tan' roadshow will visit the following locations throughout the UK over the summer months:
For more information on where you can visit SunSense on the Dying for a Tan Tour, please see the SunSense UK facebook page or visit @SunSenseUK on twitter.
Notes to editors:
SunSense is available in the UK either on prescription or can be bought from independent pharmacies, John Lewis, Waitrose, Ocado and Amazon. It can also be purchased online at http://www.sunsense.co.uk.