Dutch Startup 'twoppy' to Disrupt Mobile Event Guides Market

LEUSDEN, The Netherlands, June 7, 2011 /PRNewswire/ --

A world premiere from the Netherlands: twoppy releases a free platform where an event organiser can create a smartphone event app - let's say a digital event guide on your mobile phone - and provide it to visitors. Organisers of an event can add their event information to twoppy, after which attendees can interactively access via their mobile phone for free.

Affordable for everyone

Until recently an event app was solely affordable for large events with a correspondingly budget. The advent of twoppy makes this available for everyone. The simple system requires no technical knowledge and the basic functionality is completely free. Some premium optional features are available (e.g. 'branding' of the dashboard, sponsor representation and analytics).

Suitable for any event type

The twoppy platform is suitable for any type of events: conferences, fairs, festivals and sports events but also zoos, theme parks, museums, etc. A number of well-known events such as TEDx Amsterdam conference, A State of Trance (by Armin van Buuren), Rotterdam Zoo, National Aviation Theme Park Aviodrome and Amusement Park Bobbejaanland already offer their visitors program information through twoppy. After three months of operating in the domestic Dutch and Belgium market, twoppy is expanding globally. The Dutch entrepreneurs are aiming to become the global communication standard while organising and visiting events.

How it works

The organiser can easily publish the information on his event through a content management interface. General information, program items, interactive map(s) and depending on the type of event: performers, speakers, exhibitors, artists, attractions, etc. Organisers can adjust the event information at all times so visitors are always up-to-date. Besides the program information it is possible for visitors to rate program components, see who else is present at the event and even send messages to each other within the app. And twoppy empowers visitors to actively promote the event by sharing information through social media such as Twitter, Facebook and Linkedin. You can start creating your mobile event guide at http://www.twoppy.com

To experience the twoppy mobile event guide yourself as a visitor surf to http://m.twoppy.com on your smartphone.

About twoppy

The startup is based in the Netherlands and founded in 2009 and is officially released on February 15th 2011 in the Netherlands and Belgium through a web based application suitable for all modern smartphones.

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Press images: http://www.twoppy.com/page/press