- DMG to use Amobee PULSE to monetize mobile advertising inventory for publishers and ad networks worldwide
RA'ANANA, Israel and REDWOOD CITY, California, April 9, 2013 /PRNewswire/ -- Amobee, the global leader defining mobile advertising, and DMG (DSNR Media Group), a global ad network and provider of digital advertising solutions for online, mobile, and social, today announce their partnership to provide ad serving and mediation services to DMG's 500+ mobile publishers and ad networks worldwide, using Amobee PULSE.
DMG selected Amobee PULSE to continue its leadership as a performance-based mobile ad network. Amobee PULSE is the only platform that provides mobile advertising solutions for operators, publishers and ad networks on a global scale. Amobee PULSE enables DMG to derive the highest ROI by offering data-rich mobile ad inventory to advertisers, with highly customized integration options and in-depth reporting.
"DMG's fast-growing mobile ad network required a state-of-the-art, robust mobile ad platform to monetize its massive supply of mobile inventory on a global scale," said Shalom Berkovitz, CEO of DSNR Media Group. "Amobee PULSE was a natural choice to complete our mobile ad network optimization layer, enabling advertisers to enhance their targeting selections to reach the right consumer, in the right place, at the right time."
"Large, global ad networks like DMG require state-of-the-art ad serving capabilities that provide full control and optimization of mobile advertising campaigns," said Mark Strecker, COO of Amobee. "With Amobee PULSE, DMG will be able to leverage the platform's unique ability to integrate mobile operator and publisher data to enable more effective targeting. The entire mobile advertising ecosystem will benefit from this partnership."
DMG is a global digital advertising network serving advertisers, agencies and publishers. DMG offers a full cross-platform solution, in display, mobile and social. Operating in 195 countries with over 50 billion impressions monthly, DMG reaches over 300 million unique users and delivers hundreds of thousands of campaign conversions every month. Powered by its proprietary Traffiliate™ platform, a post click optimization solution, DMG utilizes its unique optimization methodologies and technologies, to deliver performance-based campaigns with outstanding ROI. For more information, visit www.dsnrmg.com.
Amobee, the company defining mobile advertising, offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide. Headquartered in Redwood City, California, with offices in Europe, Asia, Australia, Latin America and throughout the United States, Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was declared the winner of the "Mobile Marketing & Advertising Agency of the Year" award at the 17th Annual Global Mobile Awards, held at the GSMA Mobile World Congress in Barcelona. Amobee was selected for its sustained leadership, creativity, innovation and success in mobile advertising, successfully spearheading growth, adoption and evolution of this fast-growing industry.