SYDNEY, June 6, 2012 /PRNewswire/ -- Droga5 has been appointed global creative agency of record for Qantas Airways, Australia's leading domestic and international airline. The announcement concludes an extensive pitch process.
"It has been our ambition to partner with the most progressive and influential brands in the country since we opened our doors in Australia four years ago," said David Nobay, Creative Chairman, Droga5 Australia. "Being chosen by Qantas to help them evolve their marketing at such a pivotal moment in their company's history is an enormous privilege."
Beginning July 2012, Droga5 will be the lead creative planning agency for the airline, and assume media-buy responsibilities in key offshore markets.
"I really couldn't be more excited about this new partnership," said David Droga, Founder and Creative Chairman, Droga5. "Qantas is Australia's most iconic global brand."
Creativity's 2011 Agency of the Year and one of Advertising Age's A-List agencies, Droga5 is an independent, award-winning creative and strategic agency headquartered in New York. Founded in 2006, Droga5 now counts as its clients PUMA, Prudential, Qantas, Telstra, Kraft Foods, Woolworths, Cadbury, Hennessy, Amstel Light, Newcastle Brown Ale, Unilever, Coca-Cola and UNICEF, among others. For more information, visit droga5.com.