DraftKings Celebrates Summer of Football
02 Jun, 2016, 08:00 BST
UEFA Euro 2016 and Copa America added to platform
LONDON, June 2, 2016 /PRNewswire/ -- DraftKings, Inc., one of the world's leading Daily Fantasy Sports (DFS) platform, today announced the introduction of two new tournaments to its football product, extending its global offering this summer to include the UEFA European Championships (Euro 2016) and Copa America.
Football fans can now reserve a place in UEFA Euro 2016 contests, which commence June 10th, immediately offering them a chance to compete for once in a lifetime experiences and cash prizes. The headliner $3 contests 'Kickoff Special' offers players a chance to test their skills during the tournaments. DraftKings is also proud to offer contests for this years' Copa America tournament that is being held in the USA, further broadening its appeal to Central and South American football fans.
Jeffrey Haas, Chief International Officer at DraftKings said, "We are thrilled to offer football fans a summer of action, excitement and competition with their friends. Our mobile App will be the second screen for many watching Euro 2016 and Copa America from homes and pubs across the UK. Our game stats are updated in real-time, and our players can prove who is the better fantasy football team manager while cheering the home team to victory!"
Angus McNab, Perform VP Content, North America commented, "After a hugely exciting domestic season in Europe, the international game takes centre stage this summer. We are delighted that DraftKings' continued success means that they will be offering fans the opportunity to have an interest beyond their country's involvement in Euro 2016 and Copa America."
For the launch of their 'Summer of Football' contests, DraftKings are also implementing product changes to the platform to further enhance the user experience. One of the main product feature changes is that users will now select an eight-man squad consisting of a goalkeeper, two defenders, two midfielders, two forwards and one utility player adding more engagement to the daily fantasy game. Point scoring has also been improved, each 'Cross' made during a game is worth 0.75 and 'Yellow Cards' will cost players -1.5 points, two Yellow Cards will be the equivalent points given for a Red Card (-3 points).
Mark Nerenberg, Vice President of Games at DraftKings said, "With soccer tournaments such as Euro 2016, our daily contests will often only include three to four matches. Changing back to 8-man line-ups will give our players a better all-round experience and broader engagement with the game."
DraftKings offers a total of seven leagues and tournaments based on leagues across the world, including the Premier League, UEFA Champions League, UEFA Europa League, Major League Soccer and Liga MX contests. With more than seven million registered players in North America and the United Kingdom, some 300,000 customers play the skill-based football games making DraftKings one of the largest DFS platforms.
For more information on DraftKings' visit; www.draftkings.co.uk/
Visit DraftKings UK Social Media Platforms on Facebook, Twitter and Instagram
The app is available for download from the Apple Store for iOS and the DraftKings UK site for Android.
About DraftKings
DraftKings, Inc. is a leading skill-based Daily Fantasy Sports platform that allows fans to compete in single-day, online games for cash and prizes across the largest variety of professional sports. DraftKings' technology brings a more engaging interactive experience and daily excitement to the pastime of fantasy sports, which has captivated sports fans for decades. DraftKings is the exclusive DFS partner of Premier League sides Arsenal FC, Liverpool FC and Watford FC, the NFL International Series, Major League Baseball, Major League Soccer, the National Hockey League and NASCAR. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is headquartered in Boston, Massachusetts, USA with offices in New York City and London.
Additional Information
- Enter 100's of daily active contests from Premier League, MLS, UEFA Champions League, UEFA Europa League, Liga MX, NFL, NHL, NBA, PGA Tour, MMA and various eSports games like League of Legends
- Like most fantasy games, each contest requires you to pick a team without going over an allocated budget
- Register and submit your team before any contest starts
- Watch your teams performance in real-time and potentially win BIG
- Further information available in this video and on www.draftkingsfc.com
Contact:
Pippa Hancock
DraftKings, UK
phancock@draftkings.com
Tel: +44 (0) 7789 206286
Sabrina Macias
DraftKings, USA
smacias@draftkings.com
Tel: +1 646 565 6758
Related Links
SOURCE DraftKings, Inc.