dotMobi Brings Detailed Device Intelligence to the Carrier Environment

- dotMobi's device data platform DeviceAtlas maps IMEI data to device capabilities

BARCELONA, Spain, Feb. 26, 2013 /PRNewswire/ -- Mobile Web technology expert dotMobi today announced the addition of International Mobile Equipment Identifier (IMEI) data to its DeviceAtlas mobile device data platform. This enhancement extends DeviceAtlas' lead as the most authoritative source of device data available.

The addition of IMEI data allows DeviceAtlas to connect the carrier environment -- where the Type Allocation Code (TAC) component of IMEI data is the standard way to identify handsets -- with detailed device information on the more than 10,000 devices already contained in the DeviceAtlas device database.

For all GSM devices produced, device manufacturers are required to have a TAC, assigned by the GSMA, to identify the make and model; TACs are embedded in the IMEI number. Combining this code with DeviceAtlas data provides 140 detailed characteristics of the device (for example, operating system, browser, multimedia capabilities, screen size, etc.) that enable expanded service to mobile devices.

The many players at the mobile network level, who already receive IMEI information via SMSC, MMSC or WAP gateways, will benefit from combined DeviceAtlas and IMEI data by having detailed data about each handset on the network. This information can be used in multiple ways, including delivery of content and ads targeted to specific devices, over-the-air (OTA) device management, policy management for roaming devices and identification of counterfeit devices.

Eileen O'Sullivan, dotMobi COO, said, "Bringing together the high-quality data available through DeviceAtlas with IMEI data opens a wide range of potential applications for operators and their partners to address all handsets on their networks, accurately and quickly. Since dotMobi was created by leading mobile operators, device manufacturers and Internet content providers, we understand what carriers require to meet the needs of their growing customer bases." 

About dotMobi

Headquartered in Dublin, dotMobi -- a wholly owned subsidiary of Afilias Limited -- is a worldwide leader in enabling the development & discovery of quality mobile content through innovative services, in turn helping businesses and individuals reach the world's billions of mobile phone users. dotMobi spurs mobile industry innovation by giving content providers the tools they need to ensure the Web will work on mobile devices with speed, accuracy and relevant content. Visit dotMobi for more information on .MOBI domains and all dotMobi services, including DeviceAtlas and the goMobi mobile website publishing solution.

For more information, please contact:

Martin Clancy
dotMobi
+353-1-854-1134
mclancy@dotmobi.mobi

Vance Hedderel
dotMobi / Afilias
+1-703-485-5563
vhedderel@afilias.info