PARIS, January 6, 2015 /PRNewswire/ --
An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
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Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
During a full day of keynote speeches, ReputationWar speakers are focusing their address on the importance of the human aspect of reputation building. They take some distance from the technologies and tools to better highlight the importance of behaviors and crowd phenomenon.
More than 400 delegates attended the last edition in January 2014 and we are expecting 500+ participants from all over the world for the next one.
The umbrella theme of the coming edition will be "The Brand and the territory": speakers will explore the very strong links between the notion of reputation and the geographical dimension.
Two fundamental aspects will be covered by some of the greatest international specialists. First, they will talk about the reputation of territories and the immense challenges for a country, a region, a city, a district to work on their reputation on social networks to enhance their power of attraction. Second, selected brand managers will explain how instrumental it can be for a brand to rely on a very strong geographical identity. What does it mean in terms of authenticity and singularity?
The geography is more and more important for reputation management and it is a strategic aspect of branding that every practitioner needs to master. The social media has changed forever the perception of geographies. Marketing, Communications, PR and Digital strategists must learn how to handle this dimension. This can make the difference.
Click here to register.
Meet the speakers and see the conference's agenda at http://www.reputationwar.com/en/
Christophe Ginisty, Christophe@ginisty.com, +33616950318