IRVINE, California, June 2, 2011 /PRNewswire/ --

- State-of-the-art Media Integration Lab Facility Will Significantly Help Leading In-Flight Entertainment Hardware Manufacturer Support Clients.

Donica International Inc, one of the world's leading in-flight entertainment (IFE) systems manufacturers, today announced that it has set up a new operation in the US to provide comprehensive media integration services to its customers.

The new company, which is named Donica Inflight Entertainment Services Inc, will be based at one of the newest, state-of-the-art media integration labs in California. It will provide Donica customers with one point of contact for all of their media integration requirements including the encoding and encryption of movies, TV shows and audio channels for use onboard aircraft. With its new company and operation, Donica aims to develop and grow integration services around its hardware platforms.

The Donica range of Digital Media Reproducers allows for a plug and play replacement to ageing IFE video tape machines which are becoming increasingly difficult to maintain and source the necessary media for. In moving from an analogue video source to a complete digital source, video quality and sound improves significantly as does ease of use.

"With the imminent demise of the video tape onboard aircraft, we are excited to have created this new company," said Guy Kennett, CEO of Donica International. "We look forward to providing our airline clients with the highest quality in-flight entertainment products and content for many years to come."

About Donica International Inc

Donica International Inc is an in-flight entertainment (IFE) end-to-end total solution provider. The company's product line covers all the components of audio video on-demand (AVOD) systems and multi channel audio video distribution systems.

Since its establishment, Donica has given priority to high technology and service. Speed and customization are our promise to customers. Making IFE a profit center is our goal.

In 2006, Donica launched the first in-flight Digital Video Player in the world that replaced both VCP and DVD players without any modification on aircraft. The product provides the most economical solution when updating IFE systems and has been used in most of China's main airlines, occupying 80% domestic market share. In 2009, Donica developed a new generation Digital Media Reproducer with exciting features such as a GUI, touch screen and 120Gb of Encrypted Solid State storage capacity for international markets.

Based on the great success of Digital Video Player, the company has developed PMA Digital Announcement and Boarding Music Player and Quick Access Cockpit Voice Recorder (QACVR) to meet its customers' growing requirements.

With many years in the business, Donica has developed from an equipment provider to one of the most competitive IFE system suppliers in China and further afield.

Donica International Inc was formed to take the Donica brand beyond China and has set up a sales, support, manufacturing and assembly plant in the US to aid International expansion of the successful range of Donica products.

SOURCE Donica International Inc