- 29 new branches are now operating in main Italian destinations
LONDON, Feb. 20, 2015 /PRNewswire/ -- The car rental brands Dollar and Thrifty, part of The Hertz Corporation (NYSE: HTZ), have opened 29 branches across Italy, replacing existing locations operated by a former licensee.
The new airport and downtown branches have opened in Italy's most important cities including Rome, Milan, Venice and Naples. In these and other major tourist destinations across the country, car rental customers with value oriented requirements will benefit from a larger, modern fleet and attractive offers.
Tom Kelley, Vice President, Dollar Thrifty International, said: "The launch of 29 Dollar and Thrifty corporate locations in Italy is part of our international growth strategy across the main destinations in Europe. So far, we have approximately 420 Dollar and Thrifty dual-branded branches on the Continent to better cater to our customers' mobility needs. By operating in strategic locations across Italy, we are able to serve the many car rental customers who seek out convenience, great value and the trust of a global brand."
Massimiliano Archiapatti, General Manager, Hertz Italy, said: "This investment is a key initiative to ensure the success of our growth plan in Italy, one of the top destinations in Europe. By managing all Dollar and Thrifty locations in the country, we are taking an important step towards offering our customers a more customized and varied service. This move also enables us to better adapt to the continuously evolving car rental market."
Dollar and Thrifty's expansion in Europe started in February 2013, when the brands announced openings in Belgium, France, Luxemburg, Netherlands and Spain. Early this year, Dollar and Thrifty launched 116 new branches in major German destinations. The car rental brands are currently also operating in Austria, Greece, the Balearic Islands, Portugal and Switzerland.
Hertz operates the Hertz, Dollar, Thrifty and Firefly car rental brands in more than 11,000 corporate and licensee locations throughout 140 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental company with more than 1,700 airport locations in the U.S. and more than 1,300 airport locations internationally. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered through the Adrenaline, Dream, Family, Fun, Green and Prestige Collections set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation, operates the Hertz 24/7 hourly car rental business and sells vehicles through its Rent2Buy program. The company also owns Hertz Equipment Rental Corporation (HERC), one of the largest equipment rental businesses with more than 355 locations worldwide offering a diverse line of equipment and tools for rent and sale. HERC primarily serves the construction, industrial, oil, gas, entertainment and government sectors. For more information about Hertz, visit: www.hertz.com.
SOURCE The Hertz Corporation