LOS ANGELES, July 17, 2018 /PRNewswire/ -- DITA. A Category of One. A definition you can't own, you can only achieve. And DITA has achieved over 20 years. Since 1995, DITA has found inspiration in the international circuit of nautical, automotive and aviation design, and the individuals who have pushed boundaries within these finely crafted machines.
First commemorating this fascination with DITA's best-selling FLIGHT-SERIES and later within the MACH-SERIES, DITA encourages designers to experiment with ideas, technology, and materials outside the realm of modern eyewear.
With an eye to the future, DITA continues this philosophy, taking feedback from experts who are singular in their field. Pressure testing products in the most extreme conditions where the finest margins help achieve greatness. DITA is pleased to announce a new partnership with Peter Burling, developing products that meet the demanding specifications of his lifestyle. DITA continues a legacy of excellence as memorable as it's past.
DITA has had the unique pleasure of serving the world's most discerning clientele, challenging the old guard, and forging singular relationships within culture style, entertainment, and reaffirming the brands position as individual as the products, it creates. We believe there is natural beauty. And beauty that is orchestrated. Considered, crafted, and constructed. And while you will never see all virtues in the traditional sense. You will always feel it's relevance when you hold it in your hands.
"DITA's focus on creating products that push the boundaries of traditional eyewear got me excited to be involved with the brand. I am looking forward to sharing my insights and personally stress testing products in the intense elements we face as sailors," — Peter Burling, champion sailor
"DITA has always had a passion for innovation and nautical design. We are thrilled to work with Peter Burling to develop new products with ingenuity that push the limits of high-end optical craft and design," — Micky Dhillon, CEO of DITA.
ABOUT PETER BURLING
Peter Burling began sailing aged six and soon began competing in and winning several national championships in his home country of New Zealand. By the age of 18, he was a two-time world champion.
Burling's success and pure dedication to the sport led him to the world stage, the 2008 Olympic Games, where he was the youngest sailor to ever represent New Zealand at the Games. He then teamed up with his now partner, Blair Tuke, at the 2012 Olympics, where they won silver and then again at the 2016 Olympics, where they won the gold medal -winning by the most points of any sailing class in the Olympics in the past 50 years.
Burling competed and won as the helmsman for Emirates Team New Zealand's 2017 America's Cup campaign—becoming the youngest ever winning helmsman in the history of the America's
Cup. To date, Peter Burling is a seven-time world champion, two-time Olympic medalist, America's Cup champion, and the 2015 and 2017 World Sailor of the Year. Currently, Peter is sailing as watch captain with Team Brunel on the 2017-18 Volvo Ocean Race, winning the leg from Auckland to Brazil, which was said to be the hardest leg in the history of the race.
SOURCE DITA Eyewear